{"id":96482,"date":"2021-10-24T08:11:54","date_gmt":"2021-10-24T08:11:54","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=96482"},"modified":"2024-07-03T10:01:46","modified_gmt":"2024-07-03T10:01:46","slug":"cryptocurrency-market-overview","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/zh-tw\/research\/digital-analysis\/cryptocurrency-market-overview\/","title":{"rendered":"\u71b1\u9580\u52a0\u5bc6\u8ca8\u5e63\u7db2\uff1a\u8ab0\u662f\u7dda\u4e0a\u8d0f\u5bb6\u53ca\u5176\u5e55\u5f8c\u539f\u56e0"},"content":{"rendered":"<p class=\"p1\">\u81ea\u5f9e 2017 \u5e74\u4e0a\u5347\u70ba\u4e00\u9846\u8000\u773c\u660e\u661f\u4ee5\u4f86\uff0c\u52a0\u5bc6\u8ca8\u5e63\u5e02\u5834\u4e00\u76f4\u5c31\u6210\u4e86\u91d1\u878d\u696d\u7684\u5206\u88c2\u56e0\u7d20\u4e4b\u4e00\u3002\u66fe\u5e7e\u4f55\u6642\uff0c\u300c\u52a0\u5bc6\u8ca8\u5e63\u300d\u88ab\u8a8d\u4f5c\u662f\u672a\u4f86\u9050\u60f3\u7684\u6982\u5ff5\uff0c\u73fe\u5982\u4eca\u537b\u6210\u4e86\u5bb6\u55bb\u6236\u66c9\u4e4b\u8a5e\u3002<\/p>\n<p class=\"p1\">\u6838\u5fc3\u5e63\u7a2e\u50f9\u503c\u6f32\u8dcc\u7121\u5e38\uff0c\u5404\u8def\u884c\u5bb6\u4e5f\u662f\u773e\u8aaa\u7d1b\u7d1c\u3002\u4e00\u500b\u503c\u5f97\u95dc\u6ce8\u7684\u554f\u984c\u662f\uff1a<b>\u570d\u7e5e\u8457\u52a0\u5bc6\u8ca8\u5e63\u7684\u5404\u7a2e\u7d1b\u7d1b\u64fe\u64fe\u662f\u600e\u9ebc\u8f49\u5316\u6210\u6d88\u8cbb\u8005\u7684\u7dda\u4e0a\u884c\u70ba\u7684\uff1f<\/b><\/p>\n<p class=\"p1\">\u5229\u7528 <a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/\">Similarweb Digital Research Intelligence<\/a>\u300c\u6578\u4f4d\u7814\u7a76\u60c5\u5831\u300d\uff0c\u6211\u5011\u6309\u6d41\u91cf\u4efd\u984d\u548c\u7c89\u7d72\u7684\u504f\u611b\u8da8\u52e2\u7d66\u5341\u5927\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u6392\u4e86\u6392\u540d\u6b21\uff0c\u517c\u9867\u4f7f\u7528\u8005\u53c3\u8207\u5ea6\u548c\u6bcf\u6708\u8a2a\u554f\u91cf\u3002<\/p>\n<h2>\u52a0\u5bc6\u8ca8\u5e63\u884c\u696d\u7e3d\u89bd<\/h2>\n<p class=\"p1\">2021 \u5e74 8 \u6708\uff0c\u6392\u540d\u5168\u7403\u524d 60 \u7684\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u5171\u8a08\u6709 9.695 \u5104\u8a2a\u554f\u91cf\u3002\u9019\u8db3\u8db3\u6bd4\u524d\u4e00\u5e74\u4e0a\u5347\u4e86 200% \u4e4b\u5de8\u3002\u5118\u7ba1\u4eca\u5e74\u590f\u5b63\u6709\u4e9b\u8a31\u56de\u843d\uff0c\u71b1\u9580\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u7684\u8a2a\u554f\u91cf\u4ecd\u5e38\u6f32\u4e0d\u8870\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_79569122-4fa3-4713-be7e-9f94ebe00cfe\" data-title=\"Monthly Visits Top 50 Cryptocurrency Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?j6B\"><\/div>\n\n<p class=\"p1\">\u5c0d\u8a72\u884c\u696d\u66f4\u70ba<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/digital-scorecards-benchmarking-business-performance-similarweb\/\">\u6b77\u53f2\u6027\u7684\u8996\u5716<\/a>\u986f\u793a\uff0c\u5728\u904e\u53bb\u7684 24 \u500b\u6708\u9593\uff0c\u52a0\u5bc6\u8ca8\u5e63\u4e16\u754c\u898b\u8b49\u4e86\u5c24\u70ba\u7206\u70b8\u6027\u7684\u6210\u9577\uff0c\u5728 2021 \u5e74 5 \u6708\u751a\u81f3\u9054\u5230 20 \u5104\u6bcf\u6708\u8a2a\u554f\u91cf\u7684\u5cf0\u503c\u3002<\/p>\n<p>\u00a0<img decoding=\"async\" class=\"aligncenter wp-image-95718 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy.png\" alt=\"industry overview web traffic crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2>\u5168\u7403\u5341\u5927\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9<br \/>\n<\/h2>\n<p class=\"p1\">\u6211\u5011\u6309<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000070045-Traffic-Share\">\u6d41\u91cf\u4efd\u984d<\/a>\u6aa2\u8996\u4e86\u524d 60 \u540d\u52a0\u5bc6\u8ca8\u5e63\u4ea4\u6613\u6240\u548c\u7db2\u7ad9\u7684\u5168\u7403\u6578\u64da\u3002\u6211\u5011\u540c\u6642\u5206\u6790\u4e86\u6bcf\u6708\u8a2a\u554f\u91cf\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/engagement-rate\/\">\u53c3\u8207\u7387<\/a>\uff0c\u4fbf\u65bc\u60a8\u66f4\u597d\u5730\u6d1e\u6089\u8a72\u884c\u696d\u76ee\u524d\u72c0\u6cc1\u3002<\/p>\n<p class=\"p1\">\u53c3\u770b\u4e0b\u5716\uff1a\u622a\u81f3 2021 \u5e74 8 \u6708\u5168\u7403\u5341\u5927\u6700\u5e38\u53d7\u8a2a\u7684\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_34470ae7-0eb1-411f-88e7-b6903d8e7ae3\" data-title=\"Monthly Traffic Top 10 Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?RAh\"><\/div>\n\n<ul>\n<li><b>\u00a0\u6a59\u8272\uff1a\u52a0\u5bc6\u8ca8\u5e63\u4ea4\u6613\u6240<\/b><\/li>\n<li><b>\u6d77\u8ecd\u85cd\uff1a\u52a0\u5bc6\u8ca8\u5e63\u8cc7\u8a0a\u548c\u65b0\u805e\u7db2\u7ad9<\/b><\/li>\n<\/ul>\n<p class=\"p1\">2021 \u5e74 8 \u6708\uff0c\u7d04\u6709 7.35 \u5104\u6b21\u8a2a\u554f\u6e67\u5165\u5168\u7403\u5341\u5927\u6700\u5e38\u53d7\u8a2a\u7684\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u2014\u2014\u5305\u62ec\u65b0\u805e\u3001\u4ea4\u6613\u4ee5\u53ca\u7d9c\u5408\u8cc7\u8a0a\u7db2\u7ad9\u7b49\u3002\u76f8\u5f62\u4e4b\u4e0b\uff0c\u6574\u500b\u7531 60 \u500b\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u7d44\u6210\u7684\u7af6\u722d\u5c0d\u624b\u96c6\u6240\u6b77\u7d93\u7684\u540c\u671f\u8a2a\u554f\u91cf\u5247\u70ba 9.7 \u5104\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u9019\u5341\u5927\u7db2\u7ad9\u8ca2\u737b\u4e86 75% \u7684\u6574\u9ad4\u6d41\u91cf\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95717 size-large\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--1024x288.png\" alt=\"traffic to top crypto websites\" width=\"1024\" height=\"288\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--1024x288.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--300x84.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--768x216.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only--1536x432.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-copy-of-Percentage-Call-Out-Template-Blog-Only-.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"p1\">\u5c31 2021 \u5e74 8 \u6708\u800c\u8a00\uff0c<a href=\"https:\/\/www.similarweb.com\/zh-tw\/website\/coinmarketcap.com\/\"><b>Coinmarketcap.com<\/b><\/a>\u00a0\u662f\u6700\u53d7\u6b61\u8fce\u7684\u52a0\u5bc6\u56de\u5831\u7279\u5b9a\u8cc7\u8a0a\u7db2\uff0c\u4f54\u6709 19.3% \u7684\u6d41\u91cf\u4efd\u984d\uff1b<a href=\"https:\/\/www.similarweb.com\/zh-tw\/website\/coingecko.com\/\"><b>coingecko.com<\/b><\/a>\u00a0\u5247\u7dca\u96a8\u5176\u5f8c\uff0811.2%\uff09\u3002<\/p>\n<p class=\"p1\">\u81f3\u65bc\u52a0\u5bc6\u8ca8\u5e63\u4ea4\u6613\u6240\u7db2\u7ad9\u7684\u540c\u671f\u6578\u64da\uff0c<a href=\"https:\/\/www.similarweb.com\/zh-tw\/website\/binance.com\/\"><b>binance.com<\/b><\/a> \u4ee5 17.1% \u7684\u6d41\u91cf\u4efd\u984d\u53d6\u52dd\uff0c\u4e9e\u8ecd\u5247\u70ba<a href=\"https:\/\/www.similarweb.com\/zh-tw\/website\/coinbase.com\/\"><b>coinbase.com<\/b><\/a>\uff087.0%\uff09\u3002<\/p>\n<p class=\"p2\">\u7e3d\u89bd\u52a0\u5bc6\u8ca8\u5e63<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-share\/\">\u5e02\u5834\u4efd\u984d<\/a>\u914d\u6bd4\uff08\u5305\u62ec\u4ea4\u6613\u7db2\u7ad9\u548c\u8cc7\u8a0a\u7db2\u7ad9\uff09\u53ef\u77e5\uff0c\u71b1\u9580\u7db2\u7ad9\u8d0f\u5f97\u4e86\u591a\u5927\u7684\u884c\u696d\u4efd\u984d\uff1a<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_a262aca6-6126-467a-879c-96a364306cba\" data-title=\"Traffic Share Top Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Viv\"><\/div>\n\n<h3>\u5730\u7406\u5206\u4f48<br \/>\n<\/h3>\n<p>\u5728\u52a0\u5bc6\u8ca8\u5e63\u793e\u5340\uff0c10 \u500b\u570b\u5bb6\u4f54\u64da\u4e86\u524d 60 \u540d\u7db2\u7ad9 52% \u7684\u8a2a\u554f\u91cf\u30022021 \u5e74 7-9 \u6708\u9593\uff0c\u4f86\u81ea\u9019\u4e9b\u570b\u5bb6\u7684\u8a2a\u554f\u91cf\u9054\u5230\u4e86\u5c07\u8fd1 7.766 \u5104\u3002\u53c3\u770b\u5168\u7403\u6d41\u91cf\u4efd\u984d\u662f\u5982\u4f55\u5206\u5e03\u7684\u2014\u2014\u6ce8\u610f\u7279\u5225\u5c31\u52a0\u5bc6\u8ca8\u5e63\u696d\u800c\u8a00\uff0c\u6b64\u9805\u6307\u6a19\u53ef\u96a8\u6cd5\u898f\u53ca\u7d04\u675f\u800c\u6709\u6240\u6ce2\u52d5\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_afbf009a-5faf-4c9c-b434-44482d87542a\" data-title=\"Top Countries Crypto Related Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?RHE\"><\/div>\n\n<h3>\u5341\u5927\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u7684\u53c3\u8207\u5ea6\u57fa\u6e96<br \/>\n<\/h3>\n<p class=\"p1\">\u8207\u884c\u696d\u4f7c\u4f7c\u8005\u5c0d\u6bd4\u60a8\u7684\u7e3e\u6548\u80fd\u52a9\u60a8\u8ffd\u8e64\u60a8\u81ea\u8eab\u7684\u6578\u4f4d\u6210\u9577\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-analysis-with-conclusive-results\/\">\u7cbe\u6e96\u9ede\u660e\u7af6\u722d\u5a01\u8105\u6240\u5728<\/a>\u3001\u9069\u61c9\u65b0\u8208\u7684\u884c\u696d\u8da8\u52e2\u3002\u7576\u60a8\u8ffd\u8e64\u52a0\u5bc6\u8ca8\u5e63\u696d\u7684\u6642\u5019\uff0c\u8acb\u7559\u610f\u9019\u4e9b<a href=\"https:\/\/www.similarweb.com\/corp\/zh-tw\/research\/benchmarking\/\">\u57fa\u6e96\u6307\u6a19<\/a>\u3002\u5168\u7403\u6240\u6709\u6d41\u91cf\u6578\u64da\u622a\u81f3 2021 \u5e74 8 \u6708\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u6708\u5747\u8a2a\u554f\u91cf\uff1a7.347 \u5104<\/li>\n<li style=\"font-weight: 400;\">\u6708\u74b0\u6bd4\u6d41\u91cf\u4efd\u984d\uff1a+28%<\/li>\n<li style=\"font-weight: 400;\">\u5e73\u5747<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">\u5de5\u4f5c\u968e\u6bb5\u6301\u7e8c\u6642\u9593<\/a>\uff1a6:14<\/li>\n<li style=\"font-weight: 400;\">\u55ae\u6b21\u8a2a\u554f\u9801\u9762\u6578: 4.2<\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">\u8df3\u51fa\u7387<\/a>: 48.6%<\/li>\n<\/ul>\n<p class=\"p1\">\u6aa2\u8996\u76ee\u6a19\u5c0d\u8c61<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-demographics\/\">\u7db2\u7ad9\u5ba2\u5c64\u7279\u5fb5<\/a>\u6642\uff0c\u7537\u6027\u8a2a\u554f\u8005\u6bd4\u8d77\u5973\u6027\u66f4\u6709\u53ef\u80fd\u8a2a\u554f\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\uff0c\u6027\u5225\u62c6\u5206\u70ba 73% \u5c0d 27%\u3002\u9032\u4e00\u6b65\u800c\u8a00\uff0c25-34 \u6b72\u662f\u6700\u70ba\u7a81\u51fa\u7684\u8a2a\u5ba2\u5e74\u9f61\u5c64\uff0c\u4f54\u64da\u5168\u7403\u5341\u5927\u52a0\u5bc6\u8ca8\u5e63\u7db2 34% \u7684\u5168\u9ad4\u5e74\u9f61\u5206\u5e03\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95716 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2.png\" alt=\"demographic split for crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/new-cryptocurrency-blog-5-copy-2-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>\u6d41\u91cf\u660e\u7d30<\/h3>\n<p class=\"p1\"><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/the-most-effective-marketing-channels-for-your-business\/\">\u5e02\u5834\u884c\u92b7\u6e20\u9053<\/a>\u7e3e\u6548\u63ed\u793a\u52a0\u5bc6\u8ca8\u5e63\u611b\u597d\u8005\u662f\u5982\u4f55\u5230\u9054\u5176\u9996\u9078\u7db2\u7ad9\u7684\uff0c\u4e26\u80fd\u5927\u81f4\u63d0\u4f9b\u5ee3\u544a\u652f\u51fa\u6216\u793e\u7fa4\u7db2\u8def\u5ee3\u544a\u653b\u52e2\u7684\u6210\u6548\u6aa2\u8996\u3002<\/p>\n<p class=\"p1\"><b>\u76f4\u63a5\u548c\u96a8\u6a5f\u641c\u5c0b<\/b>\u4f5c\u70ba\u9019\u4e9b\u7db2\u7ad9\u6700\u986f\u8457\u7684\u6d41\u91cf\u4f86\u6e90\u662f\u60c5\u6709\u53ef\u539f\u7684\uff0c\u56e0\u70ba\u5927\u90e8\u5206\u4f7f\u7528\u8005\u719f\u6089\u9019\u4e9b\u7db2\u7ad9\uff0c\u5728\u641c\u5c0b\u6642\u6703\u8da8\u65bc\u4e3b\u52d5\u3002\u76f4\u81f3\u6700\u8fd1\uff0c\u67d0\u4e9b\u570b\u5bb6\u4f9d\u7136\u7981\u6b62\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u4f7f\u7528\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\uff08PPC\uff09\u5ee3\u544a\u3002PPC \u5ee3\u544a\u4e5f\u662f\u9ad8\u96a8\u6a5f\u641c\u5c0b\u91cf\u7684\u4e00\u5927\u63a8\u52d5\u56e0\u7d20\u3002\u96a8\u8457\u65b0\u6cd5\u898f\u7684\u5be6\u65bd\uff0c\u6211\u5011\u80fd\u770b\u5230\u672a\u4f86\u5e7e\u500b\u6708\u7684\u4e00\u500b\u65b0\u8da8\u52e2\u3002<\/p>\n<p class=\"p1\"><b>\u5f15\u85a6\u548c\u793e\u7fa4\u5a92\u9ad4<\/b>\u4e5f\u53ef\u8b02\u7e3e\u6548\u4e0d\u83f2\uff0c\u8b49\u660e\u4e86<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/affiliate-marketing\/what-is-affiliate-marketing-and-how-to-do-it\/\">\u6709\u6548\u7684\u806f\u76df\u9805\u76ee<\/a>\u642d\u914d\u5f37\u52c1\u884c\u92b7\u7b56\u7565\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95715 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1.png\" alt=\"marketing channel distribution for crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-5-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2>\u6df1\u5165\u7814\u7a76 4 \u500b\u7c89\u7d72\u6700\u611b\u7684\u7db2\u7ad9<br \/>\n<\/h2>\n<p class=\"p1\">\u6bcf\u500b\u52a0\u5bc6\u8ca8\u5e63\u611b\u597d\u8005\u80cc\u5f8c\u90fd\u6709\u4e00\u500b\u7cbe\u65bc\u6578\u4f4d\u7684\u7db2\u7ad9\u3002\u517c\u9867\u6d41\u91cf\u548c\u53c3\u8207\u5ea6\uff0c\u9019<a href=\"https:\/\/coinmarketcap.com\/rankings\/exchanges\/\">\u56db\u5927\u7db2\u7ad9\u662f\u9019\u6a23\u8fc5\u901f\u8b8a\u6210\u52a0\u5bc6\u8ca8\u5e63\u4e16\u754c\u7c89\u7d72\u6700\u611b\u7684\u7db2\u7ad9<\/a>\u7684\uff1a<\/p>\n<h3>1. CoinMarketCap<\/h3>\n<p class=\"p1\">CoinMarketCap \u5927\u81f4\u88ab\u8a8d\u70ba\u662f\u6700\u53d7\u6b61\u8fce\u7684\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\uff0c\u63d0\u4f9b\u65b0\u805e\u3001\u66f4\u65b0\u53ca\u7576\u524d\u5e02\u5834\u5f15\u9818\u8005\u7b49\u8cc7\u8a0a\u3002\u5728 2021 \u5e74 8 \u6708\uff0ccoinmarketcap.com \u7684\u5168\u7403\u8a2a\u554f\u91cf\u9054\u5230 1.87 \u5104\uff0c\u5927\u65bc\u6211\u5011\u5217\u8868\u4e0a\u4efb\u4f55\u5176\u4ed6\u7c89\u7d72\u6700\u611b\u7db2\u7ad9\u3002<\/p>\n<p class=\"p1\">\u8a72\u7db2\u7ad9\u7a31\u9738\u96a8\u6a5f\u641c\u5c0b\uff0c\u5728\u6b64\u6e20\u9053\u6536\u7a6b\u9060\u5927\u65bc\u5176\u7af6\u722d\u5c0d\u624b\u7684\u6d41\u91cf\u3002\u5728 2021 \u5e74 6-8 \u6708\u9593\uff0c\u5b83\u63a5\u6536\u4e86\u5168\u7403\u4f86\u81ea\u96a8\u6a5f\u641c\u5c0b\u7684 7,500 \u842c\u8a2a\u554f\u91cf\uff0c\u5e7e\u4e4e\u662f binance.com \u7684 4,620 \u842c\u7684\u5169\u500d\u4e4b\u591a\u3002\u8207\u6b64\u540c\u6642\uff0ccoinbase.com \u5165\u5e33\u4e86 1,610 \u842c\u4f86\u81ea\u96a8\u5373\u641c\u5c0b\u7684\u8a2a\u554f\u91cf\uff0c\u800c <a href=\"https:\/\/www.similarweb.com\/zh-tw\/website\/robinhood.com\/\"><b>robinhood.com<\/b><\/a> \u4f86\u5230\u4e86 680 \u842c\u3002<\/p>\n<p class=\"p1\">\u6700\u7d42\uff0ccoinmarketcap.com \u53d6\u5f97\u4e86\u4e94\u5927\u6d41\u91cf\u4f86\u6e90\u4e2d\uff0c\u96a8\u6a5f\u6d41\u91cf\u65b9\u9762\u7684\u51a0\u8ecd\uff1a<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95722 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1.png\" alt=\"marketing channel performance coinmarketcap\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-9-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3>2. Coinbase<\/h3>\n<p class=\"p1\">\u81ea 2012 \u5e74\u4ee5\u4f86\uff0cCoinbase \u5df2\u7136\u8e8d\u5347\u70ba\u52a0\u5bc6\u8ca8\u5e63\u5e02\u5834\u7684\u4e00\u5927\u73a9\u5bb6\uff0c\u63d0\u4f9b\u4e00\u500b\u6613\u65bc\u5b58\u53d6\u3001\u900f\u660e\u9ad8\u6548\u7684\u5e73\u53f0\u3002\u904e\u53bb 4 \u500b\u5b63\u5ea6\u4ee5\u4f86\u7684\u5f37\u52c1\u6d41\u91cf\u6210\u9577\u9ad8\u4eae\u4e86\u5176\u5728\u50b3\u9054\u80fd\u5f15\u767c\u5171\u9cf4\u7684\u8a0a\u606f\u65b9\u9762\u7684\u5afb\u719f\u6280\u5de7\uff0c\u540c\u6642\u4e5f\u9810\u793a\u8457\u5176\u6d41\u884c\u5ea6\u9084\u9060\u9060\u672a\u53ca\u5cf0\u503c\u3002<\/p>\n<p class=\"p1\">\u8aa0\u7136\uff0ccoinbase.com \u7684\u5168\u7403\u8a2a\u554f\u91cf\u540c\u6bd4\u589e\u9577\u4e86 114%\uff082020 \u5e74 8 \u6708\u81f3 2021 \u5e74 8 \u6708\uff09\u3002\u6211\u5011\u53ef\u4ee5\u5728\u4e00\u4e9b\u7279\u5b9a\u570b\u5bb6\u770b\u5230\u540c\u6a23\u7684\u6210\u9577\u6a21\u5f0f\uff0c\u5c24\u5176\u662f\u5728\u8a72\u7db2\u7ad9\u6d41\u91cf\u4efd\u984d\u7684\u4e3b\u8981\u6536\u7a6b\u5730\uff1a\u7f8e\u570b\u3001\u5fb7\u570b\u548c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/uk-cryptocurrency-whos-gaining-why\/\">\u82f1\u570b\u7684\u52a0\u5bc6\u8ca8\u5e63\u5e02\u5834<\/a>\u3002\u4e0a\u500b\u6708\uff0c\u4f86\u81ea\u7f8e\u570b\u548c\u5fb7\u570b\u7684\u6d41\u91cf\u6210\u9577\u6700\u70ba\u986f\u8457\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_168dd95e-d182-4091-8529-b88f33e72060\" data-title=\"Total visits: coinbase.com\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?KgE\"><\/div>\n\n<h3>3. Binance<\/h3>\n<p class=\"p1\">Binance \u7a81\u7834\u6210\u70ba\u4eca\u5e74\u6210\u9577\u6700\u70ba\u4eae\u773c\u7684\u7b2c\u4e09\u5927\u7db2\u7ad9\u3002\u81ea 2020 \u5e74\u8d77\uff0cbinace.com \u7684\u6d41\u91cf\u5df2\u4e0a\u885d 284%\uff0c\u5176 2021 \u5e74 8 \u6708\u7684\u7e3d\u8a2a\u554f\u91cf\u9054\u5230\u4e86 1.656 \u5104\u3002\u5118\u7ba1\u5c31\u5168\u7403\u6bcf\u6708\u6d41\u91cf\u800c\u8a00\uff0c\u8a72\u7db2\u7ad9\u7a0d\u7a0d\u843d\u5f8c\u65bc coinmarketcap.com\uff0c\u5b83\u8d0f\u5c31\u8d0f\u5728\u5927\u90e8\u5206\u52a0\u5bc6\u8ca8\u5e63\u8208\u8da3\u6fc3\u539a\u570b\u5bb6\u7684\u5730\u5340\u5e02\u5834\uff1a\u4fc4\u7f85\u65af\uff0866.7%\uff09\u3001\u571f\u8033\u5176\uff0865.7%\uff09\u3001\u5df4\u897f\uff0856.9%\uff09\u3001\u8d8a\u5357\uff0856.5%\uff09\u548c\u5357\u97d3\uff0879.3%\uff09\u3002<\/p>\n<p class=\"p2\">\u76f8\u8f03\u65bc\u884c\u52d5\u7db2\u8def\u6d41\u91cf\uff0cbinance.com \u6240\u7372\u7684\u684c\u6a5f\u88dd\u7f6e\u6d41\u91cf\u4e5f\u9ad8\u65bc\u5168\u884c\u5e73\u5747\u503c\u3002<\/p>\n<p class=\"p1\">    <div class=\"js-infographic-script\" data-id=\"infogram_0_1e378ac1-09d7-4e36-8f3e-238e31a1a3d5\" data-title=\"Device split Desktop or Mobile Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?zAg\"><\/div>\n<\/p>\n<h3>4. Robinhood<\/h3>\n<p class=\"p1\">\u96d6\u7136 Robinhood \u4e0d\u5168\u662f\u4e00\u500b\u52a0\u5bc6\u8ca8\u5e63\u4ea4\u6613\u7db2\u7ad9\uff0c\u4f46\u82e5\u5c07\u5176\u7f6e\u4e4b\u5ea6\u5916\u5c31\u6703\u986f\u5f97\u904e\u65bc\u758f\u5931\u4e86\u3002\u4eca\u5e74\u521d\uff0cRobinhood\u7684 <a href=\"https:\/\/www.similarweb.com\/blog\/investor\/stock-market\/robinhood-ipo-everything-you-need-to-know-similarweb\/\">IPO \u88ab\u5ee3\u800c\u544a\u4e4b<\/a>\uff0c\u5176\u6d41\u884c\u5ea6\u4e5f\u96a8\u4e4b\u98db\u6f32\uff1b\u52a0\u5bc6\u8ca8\u5e63\u7684\u4f7f\u7528\u8005\u4e5f\u662f\u5c0d\u5176\u65e5\u76ca\u983b\u9867\u3002\u5118\u7ba1\u8a72\u7db2\u7ad9\u5728\u6708\u74b0\u6bd4\u589e\u9577\u4e0a\u4e0d\u53ca\u5176\u4ed6\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u8fc5\u731b\uff0c\u5b83\u5728\u7f8e\u570b\u5e02\u5834\u7684\u8868\u73fe\u9084\u662f\u975e\u5e38\u4eae\u6676\u6676\u7684\uff0c\u5728\u773e\u591a\u7db2\u7ad9\u4e4b\u9593\u5438\u5f15\u4e86\u6700\u591a\u7684\u6bcf\u6708\u8a2a\u554f\u91cf\uff0c\u66f4\u5225\u8ad6\u5176\u51fa\u8272\u7684<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">\u53c3\u8207\u5ea6\u6307\u6a19<\/a>\u4e86\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_1c1ca5b8-a366-483e-b1f4-137a20256348\" data-title=\"Traffic and Engagement, Top 4 Crypto Websites\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?afE\"><\/div>\n\n<p class=\"p1\">Robinhood.com \u4e5f\u81ea\u8c6a\u65bc\u5176<a href=\"https:\/\/www.similarweb.com\/blog\/newsroom\/product-updates\/spotlight-on-industry-audience-analysis-the-why-how-and-when-of-measuring-loyalty\/\">\u5fe0\u8aa0\u4f7f\u7528\u8005\u6578<\/a>\uff0c\u914d\u4ee5\u512a\u79c0\u7684\u7db2\u7ad9\u9ad4\u9a57\uff0c\u53cd\u6620\u4e86\u5c0d\u76ee\u6a19\u5c0d\u8c61\u7684\u7d2e\u5be6\u7406\u89e3\u3002\u5728\u7f8e\u570b\uff0c75% \u9020\u8a2a\u8a72\u7db2\u7ad9\u7684\u4eba\u5747\u662f\u5176\u7368\u5bb6\u7528\u6236\u3002\u653e\u773c\u5168\u7403\uff0c\u9019\u500b\u6578\u5b57\u4e0a\u5347\u81f3 84.6%\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95724 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1.png\" alt=\"audience loyalty for crypto websites\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-10-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u52a0\u5bc6\u8ca8\u5e63\u696d\u7684\u641c\u5c0b\u8da8\u52e2<br \/>\n<\/h2>\n<p class=\"p1\">\u641c\u5c0b\u8da8\u52e2\u4e0d\u53ea\u662f\u7d66\u60a8\u4e00\u6b21\u5c0d\u6d88\u8cbb\u8005\u610f\u5716\u7684\u5be6\u6642\u7aba\u63a2\uff0c\u66f4\u662f\u5c07\u76ee\u6a19\u5c0d\u8c61\u5c0d\u52a0\u5bc6\u8ca8\u5e63\u696d\u7684\u60c5\u7dd2\u4f5c\u60c5\u5883\u5316\u60c5\u5883\u5316\u7406\u89e3\u7406\u89e3\u3002\u4eba\u5011\u662f\u5426\u8208\u596e\u65bc\u4e00\u6b3e\u65b0\u7684\u8ca8\u5e63\uff1f\u6291\u6216\u662f\u7126\u616e\u65bc\u5b89\u5168\u5a01\u8105\uff1f\u9084\u662f\u8aaa\u7591\u60d1\u65bc\u5373\u5c07\u51fa\u53f0\u7684\u65b0\u6cd5\u898f\uff1f\u767c\u73fe\u5927\u5bb6\u90fd\u5728\u8c37\u6b4c\u4ec0\u9ebc\u80fd\u5e6b\u52a9\u60a8\u89e3\u7b54\u9019\u4e9b\u7591\u554f\u3002<\/p>\n<p class=\"p2\">\u5982\u4eca\uff0c\u4f86\u81ea\u4e16\u754c\u5404\u5730\u7684\u52a0\u5bc6\u8ca8\u5e63\u611b\u597d\u8005\u6b63\u5728\u5c0b\u627e\u6709\u95dc\u7279\u5b9a\u8ca8\u5e63\u7684\u6d1e\u898b\uff08<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/dogecoin\/total?mtd=true&amp;webSource=Desktop\">dogecoin<\/a> \u6216 <a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/safemoon\/total?mtd=true&amp;webSource=Total\">safemoon<\/a>\uff09\u3001\u63a2\u7d22\u5982\u4f55\u8f49\u63db\u4ed6\u5011\u53ef\u80fd\u6301\u6709\u7684\u67d0\u7a2e\u8cc7\u7522\uff08<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/bnb%20to%20php\/total?mtd=true&amp;webSource=Total\">\u5e63\u5b89\u5e63\u514c\u83f2\u5f8b\u8cd3\u62ab\u7d22<\/a>\uff09\uff0c\u4ee5\u53ca\u8abf\u7814\u67d0\u7a2e\u4ee3\u5e63\u7684\u50f9\u683c\uff08<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/bnb%20price\/total?mtd=true&amp;webSource=Total\">\u5e63\u5b89\u5e63\u50f9\u683c<\/a>\u6216<a href=\"https:\/\/pro.similarweb.com\/#\/research\/marketresearch\/keywordmarketanalysis\/search\/999\/3m\/bnb%20price\/total?mtd=true&amp;webSource=Total\">\u67f4\u72ac\u5e63\u50f9\u683c<\/a>\uff09\u3002<\/p>\n<p class=\"p1\">\u4e0b\u5716\u5206\u5225\u70ba\u5168\u7403\u3001\u7f8e\u570b\u548c\u65e5\u672c\u52a0\u5bc6\u8ca8\u5e63\u5e02\u5834\u6700\u71b1\u9580\u7684\u641c\u5c0b\u5b57\u8a5e\u53ca\u5176\u5c0d\u61c9\u7684\u641c\u5c0b\u6d41\u91cf\uff082021 \u5e74 6-8 \u6708\uff09\u3002\u5728\u60a8\u5236\u5b9a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/content-marketing\/content-marketing-strategy\/\">\u5167\u5bb9\u7b56\u7565<\/a>\u6642\u8acb\u7559\u610f\u9019\u4e9b\u8cc7\u8a0a\uff0c\u78ba\u4fdd\u60a8\u6240\u9078\u7684\u641c\u5c0b\u8a5e\u80fd\u5f15\u8d77\u60a8<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u6307\u5b9a\u76ee\u6a19\u5c0d\u8c61<\/a>\u7684\u5171\u9cf4\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-95723 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1.png\" alt=\"crypto search trends\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1.png 960w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/cryptocurrency-blog-7-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h2>\u4e0b\u4e00\u500b\u596a\u9b41\u8005\u662f\u8ab0\uff1f<br \/>\n<\/h2>\n<p class=\"p1\">\u52a0\u5bc6\u8ca8\u5e63\u696d\u8a6d\u8b4e\u591a\u8b8a\u3002\u5118\u7ba1\u5176\u6d41\u884c\u8da8\u52e2\u6301\u7e8c\u4e0a\u5347\uff0c\u5176\u884c\u696d\u5f15\u9818\u8005\u548c\u5e02\u5834\u6a21\u5f0f\u537b\u662f\u96a8\u6642\u90fd\u5728\u8b8a\u52d5\u3002<\/p>\n<p class=\"p2\">\u672c\u6587\u7684\u95dc\u6ce8\u9ede\u5074\u91cd\u65bc\u5168\u7403\u6700\u71b1\u9580\u7684\u5404\u5927\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u3002\u4f46\u6211\u5011\u6578\u64da\u7684\u5a01\u529b\u9060\u8d85\u65bc\u6b64\u3002\u85c9\u52a9 <a href=\"https:\/\/account.similarweb.com\/registration\">Similarweb Digital Research Intelligence<\/a>\u300c\u6578\u4f4d\u7814\u7a76\u60c5\u5831\u300d\uff0c\u60a8\u5c07\u53d6\u5f97\u4f86\u81ea\u8d85\u904e 1 \u5104\u4e0d\u540c\u7db2\u7ad9\u7684\u6578\u5341\u5104\u6578\u64da\u9ede\u3002\u9019\u610f\u5473\u8457\u7121\u8ad6\u60a8\u60f3\u7814\u7a76\u4ec0\u9ebc\uff0c\u53c3\u8207\u5ea6\u57fa\u6e96\u3001\u71b1\u9580\u95dc\u9375\u5b57\u3001\u7af6\u722d\u5a01\u8105\u7b49\u7b49\uff0c\u60a8\u90fd\u80fd\u8ffd\u8e64\u60a8\u6240\u9700\u7684\u6578\u4f4d\u6d1e\u898b\uff0c\u8d0f\u5f97\u60a8\u7684\u5e02\u5834\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div 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Intelligence\u300c\u6578\u4f4d\u7814\u7a76\u60c5\u5831\u300d\uff0c\u6211\u5011\u6309\u6d41\u91cf\u4efd\u984d\u548c\u7c89\u7d72\u7684\u504f\u611b\u8da8\u52e2\u7d66\u5341\u5927\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u6392\u4e86\u6392\u540d\u6b21\uff0c\u517c\u9867\u4f7f\u7528\u8005\u53c3\u8207\u5ea6\u548c\u6bcf\u6708\u8a2a\u554f\u91cf\u3002 \u52a0\u5bc6\u8ca8\u5e63\u884c\u696d\u7e3d\u89bd 2021 \u5e74 8 \u6708\uff0c\u6392\u540d\u5168\u7403\u524d 60 \u7684\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u5171\u8a08\u6709 9.695 \u5104\u8a2a\u554f\u91cf\u3002\u9019\u8db3\u8db3\u6bd4\u524d\u4e00\u5e74\u4e0a\u5347\u4e86 200% \u4e4b\u5de8\u3002\u5118\u7ba1\u4eca\u5e74\u590f\u5b63\u6709\u4e9b\u8a31\u56de\u843d\uff0c\u71b1\u9580\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u7684\u8a2a\u554f\u91cf\u4ecd\u5e38\u6f32\u4e0d\u8870\u3002 \u5c0d\u8a72\u884c\u696d\u66f4\u70ba\u6b77\u53f2\u6027\u7684\u8996\u5716\u986f\u793a\uff0c\u5728\u904e\u53bb\u7684 24 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[&hellip;]<\/p>\n","protected":false},"author":326,"featured_media":94984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7491,7481],"tags":[],"class_list":["post-96482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analysis","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5168\u7403\u71b1\u9580\u52a0\u5bc6\u8ca8\u5e63\u7db2\u7ad9\u548c\u4ea4\u6613\u6240| Similarweb<\/title>\n<meta name=\"description\" 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