{"id":97757,"date":"2021-10-27T08:45:41","date_gmt":"2021-10-27T08:45:41","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=97757"},"modified":"2025-03-23T12:32:34","modified_gmt":"2025-03-23T12:32:34","slug":"d2c-brands-q3","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/","title":{"rendered":"Top Fastest-Growing D2C Brands, Q3 2021"},"content":{"rendered":"<p>Our quarterly list of the top 25 fastest-growing direct-to-consumer (D2C) brands just broke a record. In Q3 (July &#8211; Sept. 2021), one-third of brands fell into just one category, showing the strongest consumer demand for a specific product type, ever \u2013 and it&#8217;s a healthy one.<\/p>\n<p>One-third of winning brands are classified as Health &amp; Wellness while remaining brands in other sectors, like Food &amp; Beverage, also reflect healthy themes.<\/p>\n<p>Read on as we use Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence<\/a> to analyze the <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/consumer-behavior\/\">consumer behavior<\/a> fueling the growth of health-focused brands in Q3 so that you can adopt their successful strategies to win next quarter.<\/p>\n<p><iframe src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vSoCNsaxdVhrGn8iAe2P5F8OSmE4P9lc2kZFAyufN0_rPUi2tPGKeYplvnwlRfI2gcrxo_agacaHGLR\/embed?start=false&amp;amp\" width=\"100%\" height=\"400\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>1. Focus on overlooked topics<\/h2>\n<p>Winning Health &amp; Wellness brands aren\u2019t afraid to address traditionally underrepresented themes including bladder health, postpartum wellbeing, and transgender topics. Brave brands include <b>Attention Grace <\/b>(+93%) with its earth-friendly products for bladder leakage, and <b>FOLX Health <\/b>(+101%), which advocates \u201call things queer and trans health.\u201d<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Get the full list of Q3\u2019s fastest-growing D2C brands<\/p>\n                                    <p class=\"post-banner__subtitle\">See which brands are winning and why<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Get the full D2C report\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thank you for downloading\"\ndata-contact-us-i18n-success_subtitle=\"Enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/SimilarWeb-Top-25-Growing-D2C-Brands-Q3-Full-List-OCT-2021.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/SimilarWeb-Top-25-Growing-D2C-Brands-Q3-Full-List-OCT-2021.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"D2C Q3\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3GOAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/SimilarWeb-Top-25-Growing-D2C-Brands-Q3-Full-List-OCT-2021.pdf\"\ndata-contact-us-hidden-button-caption=\"Download your report\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"Top Fastest-Growing D2C Brands, Q3 2021\"\n>\n            Download your report        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>2. Maternal gold mine<\/h2>\n<p>Fourth place<b> Bodily<\/b>, \u201ca resource for women\u2019s bodies and maternal health,\u201d also focuses on overlooked topics including \u201cBirth Recovery &amp; Postpartum,\u201d and \u201cPregnancy Loss,\u201d while effectively capitalizing on the post-pandemic baby boom.<\/p>\n<p>In September, pregnancy-related searches peaked at 3.8 million, and, there are signs that they may continue surging. In fact, this year the <a href=\"https:\/\/www.michiganmedicine.org\/health-lab\/researchers-predict-covid-baby-boom\" target=\"_blank\" rel=\"noopener noreferrer\">University of Michigan Health Lab<\/a> planned for a 10-15% increase in births from what it would normally expect in the summer and fall.<\/p>\n<p>Accordingly, <a href=\"https:\/\/www.similarweb.com\/website\/itsbodily.com\/\">traffic to itsbodily.com<\/a> soared 156% in Q3 with an average of 63,000 monthly visitors.<\/p>\n<p>Similarly, up-and-comer <b>Pipette<\/b> (+83%) bets big on the baby boom. The brand specializes in Babycare products, often <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/create-amazon-bundles\/\">bundling<\/a> them with goodies for mom \u2013 she\u2019s the one with the wallet after all. Most recently, the site touted a discounted lotion-for-two special on its homepage, exemplifying the idea that in addition to newborns, moms have needs too, especially postpartum.<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-97956 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-64.png\" alt=\"Pipette: Fastest-growing D2C brand Q3\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-64.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-64-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-64-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-64-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>3. The meat alternative mantra<\/h2>\n<p>Web searches for \u201ckelp burger,\u201d burgers made from seaweed, more than doubled in Q3. <a href=\"https:\/\/www.similarweb.com\/website\/akua.co\/\">Traffic to sustainable food brand <b>AKUA<\/b><\/a> for this term alone rose 709%.<\/p>\n<p>AKUA which ranks 24, takes <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/consumer-demand\/\">consumer demand<\/a> and taste buds seriously with its signature Kelp Burger, which landed a prime spot on its website and ultimately helped feed its 80% traffic gain in Q3.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-97954 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-63.png\" alt=\"AKUA: Fastest-growing D2C brand Q3\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-63.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-63-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-63-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-63-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>4. Sun protection is here to stay, despite shorter days<\/h2>\n<p>You are what you eat. And, you are what you put on your skin.<\/p>\n<p>Shopper demand to protect skin from the sun sent a 178% rise in traffic to <b>Habit Skin,<\/b> which snagged third place in our <a href=\"https:\/\/www.similarweb.com\/top-websites\/\">website ranking<\/a>.<\/p>\n<p>More than half of the top 10 non-branded terms driving <a href=\"https:\/\/www.similarweb.com\/website\/habitskin.co\/\">traffic to habitskin.io<\/a> are <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/long-tail-keywords\/\">longtail keywords<\/a> containing \u201csunscreen\u201d or \u201cSPF.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-97779 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-62.png\" alt=\"Habit Skin, Fastest-Growing D2C Brand Q3\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-62.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-62-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-62-1024x597.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Emilyf-SW-Blog-Pro-Screenshot-Rebrand-62-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>After personal care brand <b>Supergoop!<\/b> grew 160% to rank sixteenth in Q2, we questioned if dermal demand for sun protection would last as the days got shorter. Habit Skin\u2019s growth shows that, yes, it will \u2014 using sun protection has surpassed trend status and become a year-round habit.<\/p>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Top D2C Brands 2021\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/Top Fastest-Growing D2C Brands, Q3 2021\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3GOAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/SimilarWeb-Top-25-Growing-D2C-Brands-Q3-Full-List-OCT-2021.pdf\"\ndata-contact-us-i18n-title=\"Dose up with more insights: get the full list of the fastest-growing D2C brands in the U.S.\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading!\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\" \"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/SimilarWeb-Top-25-Growing-D2C-Brands-Q3-Full-List-OCT-2021.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/SimilarWeb-Top-25-Growing-D2C-Brands-Q3-Full-List-OCT-2021.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h2>Selection process: Top D2C brands Q3 2021<\/h2>\n<p>To compile our list, we used Similarweb Web Intelligence, part of our suite of eCommerce intelligence solutions, to measure the QoQ performance of over 2,000 digital brands. We selected those with the highest growth across categories. To ensure brands have gained traction with customers, we limit our report to sites with at least 10,000 monthly visits.<\/p>\n<p>To rank among winners next quarter, schedule a <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/contact-us\/\">demo<\/a> of Web Intelligence or its sister tool, <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Shopper Intelligence<\/a>, today.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Schedule a Demo<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the insights to rank among winning brands next quarter.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Schedule now<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p>To see how the Q3 performance of D2C brands compares to past quarters, check Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/reports\/fastest-growing-brands\/\">full listings of D2C reports<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our quarterly list of the top 25 fastest-growing direct-to-consumer (D2C) brands just broke a record. In Q3 (July &#8211; Sept. 2021), one-third of brands fell into just one category, showing the strongest consumer demand for a specific product type, ever \u2013 and it&#8217;s a healthy one. One-third of winning brands are classified as Health &amp; [&hellip;]<\/p>\n","protected":false},"author":314,"featured_media":97759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6189,6588],"tags":[],"class_list":["post-97757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top D2C Brands Q3 2021 - Which Grew Fastest? | Similarweb<\/title>\n<meta name=\"description\" content=\"Check out the top direct-to-consumer (D2C) brands in Q3 2021 across categories. Winners include Opensea, immi, Habit Skin, Bodily, and Argent. Get the full list\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Hunt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\"},\"author\":{\"name\":\"Emily Hunt\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/81f2abc36732cdb3c9f01191fe7936ce\"},\"headline\":\"Top Fastest-Growing D2C Brands, Q3 2021\",\"datePublished\":\"2021-10-27T08:45:41+00:00\",\"dateModified\":\"2025-03-23T12:32:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\"},\"wordCount\":833,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Blog-Thumbnail-2.png\",\"articleSection\":[\"Ecommerce\",\"Retail Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/\",\"name\":\"Top D2C Brands Q3 2021 - Which Grew Fastest? | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/d2c-brands-q3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Blog-Thumbnail-2.png\",\"datePublished\":\"2021-10-27T08:45:41+00:00\",\"dateModified\":\"2025-03-23T12:32:34+00:00\",\"description\":\"Check out the top direct-to-consumer (D2C) brands in Q3 2021 across categories. 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