{"id":97964,"date":"2021-10-28T16:03:53","date_gmt":"2021-10-28T16:03:53","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/?p=97964"},"modified":"2025-07-20T12:34:59","modified_gmt":"2025-07-20T12:34:59","slug":"dmi-oct-update","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dmi-oct-update\/","title":{"rendered":"Competitive Tracking Gets Easier This October"},"content":{"rendered":"<p>Welcome to this month\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence<\/a> update.<\/p>\n<p>Fall\u2019s here and new features have dropped. Get all the topline channel insights you need on your most important competitor set, in one place \u2013 the <strong>Competitive Tracker<\/strong>. And never miss an opportunity with your improved <strong>Email Insights Digest<\/strong> \u2013 delivered to your inbox, every month.<\/p>\n<p>Read on then go play!<\/p>\n<h2>Competitive Tracker<\/h2>\n<p>To make it even easier to discover <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/actionable-data\/\">actionable insights<\/a> across all your marketing channels, we\u2019ve added a new Competitive Tracker module. Simply choose your website and up to 10 competitors, to highlight changes, trends, and other insights which you can drill down into with a click. <a href=\"https:\/\/pro.similarweb.com\/#\/marketing\/DMItracker\">Set up your Competitive Tracker.<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-98432 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-2.jpg\" alt=\"Competitive Tracker from Similarweb\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-2.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-2-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-2-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-2-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Competitive Tracker Email Digest<\/h2>\n<p>The all-new Email Insights alert delivers monthly traffic trends based on your competitive sets, straight to your inbox. Discover new channel opportunities, and make the most of new keywords, significant referral domains, and fresh creatives.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-98433 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-3.jpg\" alt=\"Competitive Tracker Email Insights from Similarweb \" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-3.jpg 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-3-300x175.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-3-1024x597.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/DMI-Whats-New-Blog-Pro-Screenshot-3-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Your amazing feedback helps us prioritize which features to develop next. Have any thoughts on our latest updates or features you\u2019d like to see? Get in touch via our Live Chat, Social, or through your Account Manager.<\/p>\n<p>Thanks for reading. See you next month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this month\u2019s Web Intelligence update. Fall\u2019s here and new features have dropped. Get all the topline channel insights you need on your most important competitor set, in one place \u2013 the Competitive Tracker. And never miss an opportunity with your improved Email Insights Digest \u2013 delivered to your inbox, every month. Read on [&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":84087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6373,2803,6712,6698],"tags":[],"class_list":["post-97964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive Tracking Gets Easier This October | Similarweb<\/title>\n<meta name=\"description\" content=\"October\u2019s fresh new features are live. Here\u2019s how they can help you hone your strategy and grow your market, and where to find them in Similarweb. 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