Zero in on Your Industry

Last month we introduced two major improvements to our platform, starting with the revamping of our Industry Analysis module, and continuing with the long anticipated Custom Industries feature. Following these two releases, we’re happy to announce yet another feature that will help you to better understand the industries and markets in which you operate – Industry Overview.

Industry Overview includes:

  • Can be viewed for over 250 categories, 60+ countries and any custom category you create
  • Overall visits to sites associated with the industry
  • Average engagement rates for the industry: visit duration, pages/visit and bounce rate
  • Traffic trends – from the last 28 days and going back up to 3 months
  • Top 5 countries that send traffic to a given industry
  • Top 5 industry leaders based on their traffic share

Industry Overview, together with the other sections in the Industry Analysis module, allows you to run comprehensive analyses such as: 1) calculating the industry’s traffic volume generated by each traffic channel, referrals and keywords; 2) benchmarking a site against its industry; 3) benchmarking industries and markets against each other; and 4) following up on industry trends.

Here are a few examples:

Benchmarking a Site Against its Industry:

Comparing Glassdoor.com (ranked 3rd in the Jobs and Employment industry) against its entire industry, we discover that:

  1. Glassdoor.com experiences significantly lower engagement rates than the industry average
  2. Glassdoor.com concentrates mainly on the US market while ignoring Russia, which is the industry’s second largest market behind the US.

industry-jobs-worldwideJobs and Employment Industry Overview – Apr. – Jun. 2016

glassdoor-overview

Desktop traffic and engagement rates for Glassdoor.com – Apr. – Jun. 2016

glassdoor-geo

Geographic distribution of Glassdoor.com – Apr. – Jun. 2016

Benchmarking Markets:

When comparing the Shopping industries in the US and in India, we learn that:

  1. Sunday is day with the least shopping activity in India, as opposed to in the United States, where Saturday is the slowest day, followed by an increase on Sunday and a peak on Monday.
  2. The US Shopping market is significantly larger than its Indian counterpart, and also has better engagement rates.

industry-analysis-india-shoppingDaily desktop visits to the Shopping industry in India – Apr. – Jun. 2016

industry-analysis-us-shoppingDaily desktop visits to the Shopping industry in the US – Apr. – Jun. 2016

About the Author -

Natalie Halimi is the Head of Marketing Communications & Education at SimilarWeb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.

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