Shelly Skandrani is a Sales Intelligence and B2B specialist for Similarweb. She has 12 years of experience as a content and creative writer and filmmaker and over 20 years of experience in sales. She was born in Tel Aviv, grew up in London, spent 14 years in Los Angeles, and is an avid traveler. Her wide range of life experiences developed her understanding of different cultures and communication techniques and fuels her writing. Shelly studied Screenwriting at UCLA Extension in California and Theater at Beit Zvi School for the Performing Arts in Israel. She uses these accumulated skills in her work as a content marketing manager.