Partner & Compete: Finding the Balance with Coffee Capsules
We have already covered how brands are continuously having to strike a balance between selling their products directly to consumers online through a branded sales experience and partnering with the biggest names in online retail to maximize the visibility of their products to the widest possible consumer base.
Understanding how to manage both these sales modes without cannibalizing sales from either requires the clearest possible vision of how your product is performing on each platform and a keen understanding of the investment necessary to increase sales across both.
Similarweb’s latest infographic, which you can see below or access here, looks at five steps that brands should consider on the path to direct-to-consumer success. Using Nespresso as an example and tracing interest in Nespresso products both at nespresso.com and on amazon.com, we uncover valuable insights that can be applied across a wide range of product categories.
For a deeper look at how brands partner with and compete against the biggest players in online retail, you may be interested in our whitepaper: Partner & Compete – How Nike and Adidas are Running to Keep Up with Online Giants.
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