User acquisition in fashion is becoming more and more difficult as brands’ own sites compete for traffic with third-party retailers.
The competition is particularly difficult as traditional digital strategies are not enough – brands don’t just compete on the shared stage of search engines and affiliate links, but also behind walled gardens like Amazon’s on-site search.
Similarweb’s latest whitepaper, Partner and Compete – How Nike and Adidas are Running to Keep Up with Online Giants, offers digital insights into the ways global brands, from luxury items to fashion must-haves, are striking a balance between controlling the customer experience on owned platforms and maintaining good relations with partner retailers. Focusing on Nike and adidas and their presence on Amazon, the report dives into the distinction between branded search coming from traditional search engines and on-site search in the world’s biggest online marketplace.
The Partner and Compete – How Nike and Adidas are Running to Keep Up with Online Giants whitepaper offers insights that include:
- Digital strategy and traffic sources for nike.com and amazon.com
- Amazon on-site search vs. search engines
- Site overlap and its impact on conversion
Partner and Compete – How Nike and adidas are Running to Keep Up with Online Giants shows that understanding how audiences arrive at your site or a competitor’s site is not enough. It is crucial to understand how your brand performs on third-party sites in absolute and relative terms.
To download Partner and Compete – How Nike and adidas are Running to Keep Up with Online Giants for free, click here.
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