2020 Top Growing Travel Destinations
eCommerce Intelligence

Infographic: 2020 Top Growing Travel Destinations

by Alisha Kapur , Industry Consultant, Similarweb 4 Min.
November 18, 2020 | Updated July 4, 2022

Travel has been hit hard by COVID, but in some (outdoor) locations, people are flocking to boutique hotels, outdoor camping sites, and other natural settings to get some long-overdue relaxation time. In the infographic below, we highlight five of the top growing destinations globally as of September 2020. 



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1) Krasnodar Krai, Sochi, Russia 

Krasnodar Krai sounds like a film location in the Lord of the Rings or Game of Thrones, but, we promise, it’s 100% real. With its lush landscape, access to mountain and beach terrain, and mild, subtropical climate, this region was the perfect spot for the 2014 Sochi Winter Olympic Games. Most travelers book through online travel agencies (OTAs), which account for 91% of bookings in the area. However, vacation rental bookings quadrupled year-over-year (YoY) as more locals opened their homes to visitors to take advantage of the domestic tourism uptick

Krasnodar Krai, Sochi - 102K Bookings in Sept 20, +73% YoY

Top 5 hotels in Krasnodar Krai, Sochi

  • Olympia Hotel 
  • Gorki Panorama
  • Barkhatnye Sezony Russky Dom Resort Sportivny Kvartal 
  • AZIMUT Hotel FREESTYLE Rosa Khutor
  • VALSET apartments by AZIMUT Rosa Khutor

➤ Discover why these are the top 5 hotels!


2) Montana, U.S.

Home to Yellowstone National Park, Glacier National Park, and others, Montana became a hot spot this summer as US families and small groups of friends hunted for COVID-safe, remote, drivable destinations. Motels are the standard here and provide the best entrances to the park. Simultaneously, vacation rentals have surprisingly low penetration of the market (they capture 4.2% of bookings, a measly amount compared to the 22.5% of market share going to suppliers). 

Montana - 101K Bookings in Sept 20, +53% YOY

Top 5 hotels in Montana

  • Little River Motel Saint Regis
  • Kelly Inn West Yellowstone
  • Country Inn & Suites by Radisson, Kalispell, MT – Glacier Lodge
  • Yellowstone Big Rock Inn
  • Mini Golden Inns Motel

➤ Discover why these are the top 5 hotels!


3) Utah, U.S.

Similar to Montana, Utah boasts a bevy of national parks that made road-tripping easier than ever this summer. Most visitors choose to camp or stay in motels, much more budget-friendly offerings than the luxe resorts, like Amangiri, that populated Kardashian and other influencer Instagram feeds over the past few months. Suppliers and OTAs are the dominant force here again, as vacation rentals lost three percentage-points (pps) of market share, YoY. 

Utah - 356K Bookings in Sept 20, +52% YOY

Top 5 hotels in Utah

  • Best Western PLUS Ruby’s Inn
  • La Quinta by Wyndham at Zion Park/Springdale
  • Goulding’s Lodge
  • Best Western PLUS Bryce Canyon Grand Hotel
  • Bryce View Lodge

➤ Discover why these are the top 5 hotels!


4) Pahang, Malaysia

Come for the views; stay for the food! Another international destination where OTAs own the market with 94% of all bookings, Pahang boasts beautiful mountainside accommodations with much more temperate weather than the tropical climate Malaysia is known for. From grabbing durians off their trees to local eateries and hotel offerings, you won’t go hungry here, and you’ll be able to walk it all off in the peaceful surroundings.

Pahang - 108K Bookings in Sept 20, +37 YOY

Top 5 hotels in Pahang

  • Copthorne Cameron Highlands
  • Geo38 Premier Suites Genting Highlands
  • Laman Pesona Resort & Spa
  • Resorts World Genting – First World Hotel
  • Grand Ion Delemen Hotel

➤ Discover why these are the top 5 hotels!


5) Oregon, U.S.

Although Oregon has been through some tough times lately, nothing is as beautiful as Rockaway Beach at sunset or as relaxing as a lazy Sunday afternoon float on the Deschutes River. Vacation rentals and suppliers have a healthy share of market here – each landing around 20% of bookings, while OTAs own the other 60%. Like Montana, motels are offer popular, budget-friendly options for those looking for a lowkey way to enjoy the beautiful scenery of the Pacific Northwest. 

Oregon - 311K Bookings in Sept 20, +26% YOY

Top 5 hotels in Oregon

  • Motel 6 Coos Bay
  • Sunset Surf Motel
  • Riverhouse on the Deschutes
  • Surfside Resort
  • Red Lion Inn & Suites Deschutes River – Bend

Get the full infographic with all the stats

Are you operating in the accommodations sector? Download our comprehensive infographic to understand better why these destinations are the best-performing and what you can do to optimize your digital marketing strategies based on where consumers want to travel in 2020.


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