Coinbase IPO
Investor Intelligence

Coinbase IPO? You Mean Direct Listing

by Liat Piazza , Investor Insights Manager 2 Min.
March 2, 2021 | Updated August 2, 2022

The Coinbase initial public offering (IPO) is making headlines. Only the Coinbase IPO isn’t actually an IPO.

Following in the footsteps of Slack and Spotify, the cryptocurrency trading platform opted to go public via a direct listing. With a direct listing, no new shares are created and there are no intermediaries – investment banks, brokerages, or underwriters. With a valuation expected to exceed $100 billion, there is a lot of hype around this company’s stock market debut.

Coinbase is popular with both retail and institutional investors, looking to invest in cryptocurrencies, the two most known being Bitcoin and Ethereum.

Because Coinbase makes commissions on crypto trades, it is effectively a “toll booth” in an increasingly congested market. Its revenue, and therefore its value, is intrinsically linked to the volume and intensity of Bitcoin trading and other kinds of cryptocurrencies. The price of Bitcoin is historically marked by volatility, most recently soaring to an all-time high of $58,238 on Feb. 21. Coinbase stock might be the purest exposure to the crypto market for retail investors.

Thinking about investing in Coinbase? Here’s what our stock intelligence data has to say about the company.

Key Takeaways:

  • Visits to reached 86.4M in January
  • In January, the number of new users to overtook the number of returning users
  • Coinbase’s retail investor crypto exchange domain reached 1M monthly unique visitors (MUVs) in January


Read the Full Coinbase Analysis


Visits to soar

For context, monthly visits to globally had been relatively flat since January 2019, peaking at slightly over 30 million visits in 2020. This started to change in 4Q20 when monthly visits jumped to 86.4 million in January – an 80% increase from the previous month.

The growth seen in January is reminiscent of Robinhood’s growth in trading volume in the same month.

A rush of new crypto-traders

The surge in traffic to in January suggests that the greater engagement from retail investors was not limited to equity trading.

The U.S. accounted for ~50% of’s traffic in 4Q20. During that period visits to were dominated by returning users. By comparison in January, a month that saw a surge in activity from retail investors, the number of new users overtook the number of returning users in the U.S. for the first time.

Increased activity from retail crypto-traders

Coinbase Pro is coinbase’s cryptocurrency exchange for retail investors to trade Bitcoin, Ethereum and many other digital currencies.

Monthly unique visitors (MUVs) to globally have also seen a huge increase since 4Q20 and crossed the one million mark in January.

Download our full analysis for more on Coinbase Wallet and Coinbase for financial institutions.

Investor Intelligence Banner


This post is subject to Similarweb legal notices and disclaimers.

Wondering what Similarweb can do for you?

Here are two ways you can get started with Similarweb today!