Top Trafic-driving Keywords for Every Industry
Marketing Intelligence

Keywords by Industry: The Top Traffic-Driving Terms for Every Industry

by Ruth Trucks , Senior Marketing Writer 19 Min.
October 27, 2022 | Updated October 30, 2022

Did you know  ‘AirBnB‘ is the most searched keyword in the hotel industry and in the entire travel & tourism industry? That’s quite remarkable because, after all, the site offers accommodation without any additional travel-related services. 

And did you also know in the fashion industry, brands receive between 20%-40% of traffic via paid search for targeted keywords. But the keyword ‘Zara‘ bucks that trend with 98% organic traffic.

These are the kinds of noteworthy insights you get when you zero-in on your industry when you do keyword research

We’ve used Similarweb keywords by industry feature to extract the 20 most-searched keywords in top industries. The key takeaway: brand names are dominating the web. In every industry, the top brand names are also the top traffic-driving keywords.

Let’s look at some prominent industry sectors and their top keywords.

GIF Never fear, keywords are here

Keywords by industry

If there’s one thing you’ll take away from this article, it’s that brands dominate the industries and search. No matter which sector we checked, the top keywords are almost always the top brands. Luckily, with the Similarweb keywords by industry tool, you can filter out the branded keywords and see what else is trending.

Top keywords for the hotel industry

When looking at the entire tourism industry, you learn something about search behavior. We see searchers mostly check accommodation and flights separately rather than exploring combined vacation packages. 

Therefore, rather than covering the entire travel and tourism industry, we made the same separation: Accommodation and Hotels in one list and Air Travel in a separate one. You’ll see which keywords are most searched in these categories in the US in 2022.

At first glance, it looks like travelers in the US are keen on private, alternative accommodation and less interested in traditional hotels. But when you consider competition, the picture changes. There are a lot more hotel chains than sites offering private accommodation. 

Nevertheless, Airbnb grabs an overwhelming amount of search traffic. 

Top Keywords in the Hotel Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 airbnb 7,256,700 66.90% 33.10% airbnb.com
2 expedia 3,190,330 85.26% 14.74% expedia.com
3 vrbo 1,970,730 71.09% 28.91% vrbo.com
4 air bnb 805,660 66.06% 33.94% airbnb.com
5 hotels 760,250 59.29% 40.71% hotels.com
6 costco travel 728,330 99.59% 0.41% costcotravel.com
7 marriott 656,720 63.20% 36.80% marriott.com
8 booking 511,740 46.19% 53.81% booking.com
9 great wolf lodge 456,830 94.06% 5.94% greatwolf.com
10 hilton 438,090 64.27% 35.73% hilton.com
11 marriott bonvoy 420,530 58.10% 41.90% marriott.com
12 hilton honors 369,790 71.11% 28.89% hilton.com
13 hyatt 243,540 67.24% 32.76% hyatt.com
14 choice hotels 242,610 63.10% 36.90% choicehotels.com
15 trivago 235,130 67.52% 32.48% trivago.com
16 ihg 231,340 50.37% 49.63% ihg.com
17 booking.com 206,410 66.16% 33.84% booking.com
18 wyndham 206,010 69.33% 30.67% wyndhamhotels.com
19 best western 202,190 62.11% 37.89% bestwestern.com
20 hotels.com 156,360 77.47% 22.53% hotels.com

Note that about a third of the traffic in this industry comes from paid search, which is relatively high, and the rest is organic. 

Check out lines one and four: With Similarweb, you receive data for exact keywords. We do not combine similar terms, such as ‘airbnb’ and ‘air bnb’, which makes for exceptionally high granularity and research accuracy.

Did we mention that brands dominate the search space? Well, we can’t stress that enough. In this industry, it’s the online brands that seize the biggest traffic chunk. The only non-branded keyword in position 5 is ‘hotels’, and even that’s the name of a website. The next is ‘hotels near me’ in position 35 and ‘hotel tonight’ in position 44. They are noteworthy, especially for local SEO. 

Top air travel industry keywords

The first thing to notice is the ratio between organic and paid searches. The share of paid search is significantly lower than in the hotel industry. Strikingly, the traffic generated by the most searched keyword, ‘American airlines,’ is 99.99% organic. 

Top Keywords in the Air Travel Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 american airlines 4,939,300 99.99% 0.01% aa.com
2 southwest airlines 4,835,070 86.79% 13.21% southwest.com
3 united airlines 3,650,300 89.94% 10.06% united.com
4 spirit airlines 2,222,830 97.85% 2.15% spirit.com
5 delta 1,964,910 86.76% 13.24% delta.com
6 delta airlines 1,730,630 85.81% 14.19% delta.com
7 alaska airlines 1,709,710 75.29% 24.71% alaskaair.com
8 frontier airlines 1,677,290 97.95% 2.05% flyfrontier.com
9 jetblue 1,524,460 83.18% 16.82% jetblue.com
10 southwest 1,499,210 87.79% 12.21% southwest.com
11 cheapoair 972,470 60.08% 39.92% cheapoair.com
12 skyscanner 930,780 98.57% 1.43% skyscanner.com
13 allegiant 709,760 76.40% 23.60% allegiantair.com
14 american 702,410 99.68% 0.32% aa.com
15 qatar airways 646,420 61.96% 38.04% qatarairways.com
16 aa 526,230 87.83% 12.17% aa.com
17 united 458,130 88.24% 11.76% united.com
18 british airways 411,710 72.08% 27.92% britishairways.com
19 allegiant air 404,500 79.29% 20.71% allegiantair.com
20 hawaiian airlines 394,250 99.92% 0.08% hawaiianairlines.com

You may wonder where popular flight tracking sites come in on this list. ‘Flightaware’ appears in position 26, followed by ‘Flight tracker’ in place 28.

And what about non-branded terms? Besides ‘flights’, ‘cheap flights’, ‘cheap tickets’, and ‘airline tickets, the keywords lack significant search volume. 

Ecommerce and retail industry keywords

In the COVID-year 2020, ecommerce turned into a fierce competitor for retailers and grabbed substantial portions of the markets. The retail industry had to adapt quickly, and many stores established an impressive online presence. Some of the big names have made it into the top list for top ecommerce keywords.

As for the top ranks, there are no surprises in this category. Amazon dominates the ecommerce and shopping space. The search volume for ‘amazon’ as a keyword is almost four times that of eBay, which is next in line.

Here’s an intriguing finding specific to this industry: Branded keywords don’t necessarily drive the highest traffic to the brand itself. Compare the keyword with the traffic leader for the keywords. The traffic leader is the URL that receives the highest traffic share for this keyword in the industry.

Top Keywords in the eCommerce and Shopping Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 amazon 68,749,780 74.04% 25.96% amazon.com
2 ebay 17,206,730 99.61% 0.39% ebay.com
3 target 14,664,680 96.22% 3.78% target.com
4 walmart 13,984,330 75.03% 24.97% walmart.com
5 craigslist 13,060,010 100.00% 0.00% craigslist.org
6 amazon prime 11,926,600 75.49% 24.51% amazon.com
7 costco 9,833,520 99.86% 0.14% costco.com
8 etsy 9,530,720 61.64% 38.36% etsy.com
9 wayfair 3,962,900 69.56% 30.44% wayfair.com
10 michaels 3,658,420 77.65% 22.35% michaels.com
11 prime video 3,343,890 72.98% 27.02% amazon.com
12 amazon prime video 3,232,430 73.95% 26.05% amazon.com
13 kohls 3,133,070 74.76% 25.24% kohls.com
14 bed bath and beyond 3,013,230 77.47% 22.53% bedbathandbeyond.com
15 barnes and noble 2,822,000 99.95% 0.05% barnesandnoble.com
16 ticketmaster 2,383,340 66.30% 33.70% ticketmaster.com
17 qvc 2,167,650 80.25% 19.75% qvc.com
18 aliexpress 2,142,360 76.86% 23.14% aliexpress.com
19 sam’s club 2,056,850 73.20% 26.80% tractorsupply.com
20 sams club 1,915,120 80.70% 19.30% samsclub.com
21 tractor supply 1,571,150 76.37% 23.63% groupon.com
22 mercari 1,357,030 60.62% 39.38% poshmark.com
23 amazon.com 1,346,040 77.75% 22.25% samsclub.com
24 offerup 1,301,830 84.92% 15.08% amazon.com
25 poshmark 1,255,550 91.54% 8.46% slickdeals.net
26 prime gaming 1,179,380 74.04% 25.96% samsclub.com
27 groupon 1,034,060 99.95% 0.05% offerup.com
28 sams 795,790 88.88% 11.12% amazon.com
29 offer up 748,290 89.42% 10.58% mercari.com
30 slickdeals 644,510 99.99% 0.01% offerup.com

We wanted to see how this list would look if we removed all the brand keywords. What keywords drive traffic in the ecommerce industry, other than the big, popular brand names, and who gets the most traffic from those?

The outcome was interesting, but not in the way you might expect. When people aren’t searching brand websites they are searching branded products. We learn that most of the traffic to Amazon comes from people looking for Amazon’s branded products or other brand products. 

Top Non-Branded Keywords in the eCommerce Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 prime video 3,343,890 72.98% 27.02% amazon.com
2 ps5 3,011,890 54.51% 45.49% walmart.com
3 nintendo switch 1,743,740 21.18% 78.82% nintendo.com
4 xbox series x 1,663,630 38.12% 61.88% xbox.com
5 playstation 5 1,034,340 53.60% 46.40% playstation.com
6 prime gaming 795,790 88.88% 11.12% amazon.com
7 airpods pro 670,680 42.91% 57.09% apple.com
8 prime 486,610 82.01% 17.99% amazon.com
9 kindle 455,480 56.97% 43.03% amazon.com
10 aws 369,130 69.96% 30.04% amazon.com
11 freevee 232,450 61.95% 38.05% amazon.com
12 kindle unlimited 202,940 57.58% 42.42% amazon.com
13 prime day 200,080 77.46% 22.54% amazon.com
14 prime video login 118,130 90.40% 9.60% amazon.com
15 primevideo 117,430 69.28% 30.72% amazon.com
16 home depot promo code 88,100 87.50% 12.50% retailmenot.com
17 aws certification 76,840 85.40% 14.60% amazon.com
18 comixology 76,640 78.73% 21.27% amazon.com
19 aws console 62,810 90.95% 9.05% amazon.com
20 seller central 51,290 97.35% 2.65% amazon.com

You could narrow down the search to an area in ecommerce. For example, you might want to identify the top keywords that generate traffic to price comparison sites or coupon sites.

We decided to go in a different direction for this industry. Ecommerce is heavily impacted by trends, so we wanted to see which keywords are new in this sector. With Similarweb, you can discover new keywords that people didn’t search in the previous period. 

New Non-Branded Keywords in the eCommerce Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 chrome web store 614,760 76.20% 23.80% google.com
2 elf halo glow liquid filter 331,200 57.37% 42.63% elfcosmetics.com
3 how to train your dragon 221,520 100.00% 0.00% amazon.com
4 external hard drive 113,190 46.01% 53.99% bestbuy.com
5 top gun maverick streaming 80,900 100.00% 0.00% amazon.com
6 jennette mccurdy book 59,970 100.00% 0.00% amazon.com
7 im glad my mom died 42,420 100.00% 0.00% amazon.com
8 heat 2 20,950 100.00% 0.00% amazon.com
9 24×36 frame 17,830 44.72% 55.28% target.com
10 the ink black heart 17,190 100.00% 0.00% amazon.com
11 what we owe the future 11,520 100.00% 0.00% amazon.com
12 odesza forest hills 10,180 56.47% 43.53% axs.com
13 hamilton seattle 10,050 40.36% 59.64% ticketmaster.com
14 pina pro lamp 6,150 100.00% 0.00% amazon.com
15 overbed table 3,360 100.00% 0.00% target.com
16 sparks delivery 1,300 100.00% 0.00% walmart.com
17 portable phone charger solar 730 100.00% 0.00% amazon.com
18 sawyer products 620 100.00% 0.00% amazon.com
19 wood look diffuser 330 100.00% 0.00% walmart.com
20 diet fountain mist 120 100.00% 0.00% walmart.com

Again, Amazon is the big winner and secures most of the traffic. But take a closer look at the types of keywords. The top organic keywords are names of movies, shows, or books. Few searchers use a product description to find what they are looking for. When shopping, people look for brands or known sites. 

Keywords for Fashion and Apparel 

Fashion and shopping go hand in hand. If your business involves selling clothing, shoes, or accessories online, you should definitely check SEO keywords for the fashion industry. 

Despite the boost online shopping has received in the past two years, only the Chinese fast-fashion site SheIn manages to grab more traffic than its retailer competitors. Less than 60% of that is organic, whereas its American competitor Asos (in position 12) receives almost 99% of its traffic through organic search. 

Top Keywords in the Fashion Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 shein 8,584,920 59.89% 40.11% shein.com
2 lululemon 3,066,020 89.93% 10.07% lululemon.com
3 macys 6,070,380 70.22% 29.78% macys.com
4 old navy 4,064,720 83.53% 16.47% gap.com
5 nordstrom 3,334,360 84.25% 15.75% nordstrom.com
6 jcpenney 3,173,520 70.68% 29.32% jcpenney.com
7 nordstrom rack 3,208,830 79.62% 20.38% nordstromrack.com
8 zara 2,061,080 98.87% 1.13% zara.com
9 nike 2,719,220 64.35% 35.65% nike.com
10 american eagle 2,203,880 67.48% 32.52% ae.com
11 zappos 1,075,340 66.55% 33.45% zappos.com
12 asos 1,321,420 98.99% 1.01% asos.com
13 urban outfitters 1,697,000 76.44% 23.56% urbanoutfitters.com
14 banana republic 1,420,480 84.38% 15.62% gap.com
15 victoria secret 1,923,470 58.95% 41.05% victoriassecret.com
16 aerie 1,219,270 62.85% 37.15% ae.com
17 macy’s 1,474,780 70.50% 29.50% macys.com
18 abercrombie 1,139,520 90.83% 9.17% abercrombie.com
19 uniqlo 1,691,210 82.46% 17.54% uniqlo.com
20 anthropologie 1,018,150 66.43% 33.57% anthropologie.com

It’s once again apparent how powerful brands have become. As a smaller, less-known site, your SEO research for high-potential keywords needs to go deeper. 

Removing the branded industry-specific keywords gives you a glimpse at what type of fashion items people look for online. Sports shoes capture the first ranks, only interrupted by ‘lingerie’ in position 5. Different types of dresses also appear repeatedly on the list of top 20 keywords.

Top Non-Branded Keywords in the Fashion Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 yeezy slides 579,120 73.85% 26.15% adidas.com
2 yeezy 500,210 88.54% 11.46% adidas.com
3 air force 1 466,360 60.85% 39.15% nike.com
4 jordan 1 409,660 81.54% 18.46% nike.com
5 lingerie 404,760 72.17% 27.83% victoriassecret.com
6 jordans 359,580 70.31% 29.69% nike.com
7 shoe stores near me 297,930 93.69% 6.31% famousfootwear.com
8 cargo pants 242,620 17.04% 82.96% amazon.com
9 essentials hoodie 227,380 78.58% 21.42% ssense.com
10 air jordan 1 227,290 78.61% 21.39% nike.com
11 shoes 223,170 65.91% 34.09% zappos.com
12 wedding guest dresses 142,390 59.39% 40.61% nordstrom.com
13 graphic tees 141,600 53.11% 46.89% urbanoutfitters.com
14 dresses 127,210 60.17% 39.83% nordstrom.com
15 prom dresses 127,110 78.88% 21.12% dillards.com
16 snkrs 121,320 70.00% 30.00% nike.com
17 cocktail dresses 98,780 69.13% 30.87% nordstrom.com
18 white dress 62,890 49.99% 50.01% lulus.com
19 online thrift store 49,920 65.77% 34.23% thredup.com
20 graduation dresses 49,390 59.08% 40.92% lulus.com

You can take your industry keyword research a step further. Similarweb lets you filter out all keywords with decreasing search volume. In other words, you’ll get a list of keywords with rising search volume. 

For this category, it may also be valuable to look at ‘shopping searches’ only.

Screenshot of Similarweb keywords by industry with search type filter.

Tick ‘Trending terms’ or ‘Question keywords’ and select the search type. Make the most out of the industry keywords

Top keywords for banking and lending

Let’s hop over to a completely different industry. Online banking is another area that has become increasingly popular in recent years. The sector received a boost during the COVID19 pandemic. Traditional banks are trying to catch up with digital services, and it seems they are doing a good job.

Paypal was a pioneer in offering selected financial products long before all this turned into a popular topic for discussion. It’s still the most searched keyword in this industry.

Top Keywords in the Banking, Credit and Lending Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 paypal 8,436,980 93.21% 6.79% paypal.com
2 wells fargo 7,611,910 99.28% 0.72% wellsfargo.com
3 bank of america 6,491,560 92.01% 7.99% bankofamerica.com
4 credit karma 6,228,600 86.49% 13.51% creditkarma.com
5 chase 5,287,950 95.99% 4.01% chase.com
6 capital one 5,277,900 76.57% 23.43% capitalone.com
7 american express 2,369,870 80.07% 19.93% americanexpress.com
8 wells fargo login 1,893,630 100.00% 0.00% wellsfargo.com
9 paypal login 1,853,040 98.54% 1.46% paypal.com
10 chase login 1,794,900 99.48% 0.52% chase.com
11 venmo 1,678,480 82.92% 17.08% venmo.com
12 bank of america login 1,546,680 95.31% 4.69% bankofamerica.com
13 us bank 1,484,880 89.42% 10.58% usbank.com
14 capital one login 1,484,670 99.96% 0.04% capitalone.com
15 discover 1,475,060 91.85% 8.15% discover.com
16 citibank 1,414,100 89.77% 10.23% citi.com
17 amex 1,271,130 80.92% 19.08% americanexpress.com
18 pnc 902,720 84.44% 15.56% pnc.com
19 bankofamerica 886,670 89.00% 11.00% bankofamerica.com
20 discover card login 534,010 100.00% 0.00% discover.com

Top keywords for the insurance industry

With digitalization advancing, insurance companies recognize the opportunity to offer more efficient services to their customers. Many companies also provide a wider variety of products.

Notice the high volume of organic vs. paid traffic share. This may be taken as a sign of a genuine need for online insurance services. Companies don’t need to invest a lot of money to attract visitors. 

Top Keywords in the Insurance Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 geico 2,018,810 99.74% 0.26% geico.com
2 progressive 1,830,250 86.76% 13.24% progressive.com
3 usaa 1,253,800 90.70% 9.30% usaa.com
4 state farm 1,230,120 83.45% 16.55% statefarm.com
5 kaiser permanente 974,040 91.89% 8.11% kaiserpermanente.org
6 allstate 681,610 88.07% 11.93% allstate.com
7 kaiser 616,140 93.42% 6.58% kaiserpermanente.org
8 aetna 585,410 87.80% 12.20% aetna.com
9 cigna 538,160 92.33% 7.67% cigna.com
10 united healthcare 514,900 88.45% 11.55% uhc.com
11 liberty mutual 456,770 84.87% 15.13% libertymutual.com
12 delta dental 453,620 100.00% 0.00% deltadental.com
13 statefarm 357,240 82.25% 17.75% statefarm.com
14 usaa login 335,750 100.00% 0.00% usaa.com
15 progressive login 287,740 99.74% 0.26% progressive.com
16 geico login 275,050 99.88% 0.12% geico.com
17 aetna login 261,260 100.00% 0.00% aetna.com
18 state farm login 238,760 97.81% 2.19% statefarm.com
19 vsp 160,970 99.66% 0.34% vsp.com
20 optum 157,030 99.95% 0.05% optum.com

Looking at non-branded keywords in the insurance industry, you get an idea of the most searched types of insurance people are interested in. And the results are quite stunning. ‘Renters insurance’ and ‘dental insurance’ seem to be the audience’s biggest pain points. Considering the ratio between organic and paid search traffic, we see that ‘dental insurance’ has the highest rate of organic right after ‘health insurance’.

You can also see that insurance companies compete for a lot of keywords because they generate a lot more traffic through PPC.

Top Non-Branded Keywords in the Insurance Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 renters insurance 161,680 78.55% 21.45% geico.com
2 dental insurance 148,980 93.10% 6.90% deltadentalins.com
3 fsa 148,910 68.13% 31.87% studentaid.gov
4 car insurance 133,930 73.33% 26.67% allstate.com
5 health insurance 125,950 94.79% 5.21% healthcare.gov
6 pet insurance 115,170 31.23% 68.77% petinsurance.com
7 insurance 101,250 86.29% 13.71% farmers.com
8 life insurance 96,040 90.68% 9.32% geico.com
9 car insurance quotes 70,850 80.74% 19.26% allstate.com
10 affordable care act 64,320 100.00% 0.00% healthcare.gov
11 auto insurance 55,090 74.20% 25.80% allstate.com
12 insurance quotes 52,850 77.46% 22.54% insurancequotes.com
13 home insurance 46,690 79.11% 20.89% allstate.com
14 kaiser covid testing 44,670 100.00% 0.00% kaiserpermanente.org
15 homeowners insurance 34,900 80.37% 19.63% allstate.com
16 auto insurance quote 31,370 82.72% 17.28% geico.com
17 home insurance quotes 25,900 84.75% 15.25% allstate.com
18 cheap car insurance 21,520 84.57% 15.43% libertymutual.com
19 auto insurance quotes 11,310 92.70% 7.30% thezebra.com
20 motorcycle insurance 7,450 84.00% 16.00% geico.com

Top keywords in the consumer electronics industry

It sounds like a vast industry sector: consumer electronics. But once again, brands dominate the industry – one in particular: Apple. The brand grabs the highest volume of traffic generated by branded searches or people searching for the brand’s products.

However, thig big winner of the keyword competition is BestBuy. The brand name as a core keyword generates nearly twice as much traffic as its trendy competitor.

Top Keywords in the Consumer Electronics Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 best buy 8,552,270 80.73% 19.27% bestbuy.com
2 apple 4,528,790 60.42% 39.58% apple.com
3 bestbuy 2,627,380 80.62% 19.38% bestbuy.com
4 apple tv 1,380,170 62.14% 37.86% apple.com
5 apple store 1,250,310 64.39% 35.61% apple.com
6 samsung 1,232,820 93.62% 6.38% samsung.com
7 apple watch 1,208,790 58.17% 41.83% apple.com
8 newegg 1,077,860 91.69% 8.31% newegg.com
9 guitar center 859,540 68.66% 31.34% guitarcenter.com
10 boost mobile 853,330 84.95% 15.05% boostmobile.com
11 ipad 750,880 69.35% 30.65% apple.com
12 roku 620,750 99.57% 0.43% roku.com
13 iphone 614,260 61.25% 38.75% apple.com
14 itunes 564,660 99.43% 0.57% apple.com
15 apple music 440,920 71.50% 28.50% apple.com
16 ring 413,870 73.81% 26.19% ring.com
17 hp 271,980 76.53% 23.47% hp.com
18 crutchfield 251,780 98.82% 1.18% crutchfield.com
19 nest 243,720 99.99% 0.01% nest.com
20 appletv 207,270 60.80% 39.20% apple.com

Samsung managed to put its logo on the top-20 keywords list for this industry as well. However, Apple reaps most traffic. No matter how you look at the list, Apple products dominate the consumer electronics industry on the internet. 

Top Non-Branded Keywords in the Consumer Electronics Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 ps5 3,011,890 92.21% 7.79% walmart.com
2 xbox series x 1,663,630 66.51% 33.49% xbox.com
3 iphone 13 1,537,000 68.87% 31.13% apple.com
4 find my iphone 1,103,580 100.00% 0.00% apple.com
5 iphone 13 pro max 1,066,080 68.48% 31.52% apple.com
6 airpods 899,420 68.92% 31.08% apple.com
7 ipad 750,880 69.35% 30.65% apple.com
8 airpods pro 670,680 74.13% 25.87% apple.com
9 iphone 614,260 61.25% 38.75% apple.com
10 itunes 564,660 99.43% 0.57% apple.com
11 macbook pro 557,340 69.70% 30.30% apple.com
12 macbook air 424,320 64.06% 35.94% apple.com
13 iphone se 397,030 77.47% 22.53% apple.com
14 macbook 394,850 64.82% 35.18% apple.com
15 ipad pro 341,670 74.08% 25.92% apple.com
16 app store 266,030 99.70% 0.30% apple.com
17 ipad air 257,790 70.17% 29.83% apple.com
18 appletv 207,270 60.80% 39.20% apple.com
19 geek squad 174,400 86.60% 13.40% bestbuy.com
20 itunes download 146,750 100.00% 0.00% apple.com

Top keywords in the health industry

COVID-19 is still top of mind in the health industry.  Even though the most searched keywords aren’t directly related to COVID, a look at traffic-receiving websites reveals that the content often is. Even in the health industry, popular brands take the top places. 

Screenshot of AARP homepage with Covid article

Most of the traffic-receiving websites display COVID-related content, like this article on AARP.

Top Keywords in the Health Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 cvs 5,507,010 84.81% 15.19% cvs.com
2 walgreens 4,578,170 98.39% 1.61% walgreens.com
3 covid testing near me 2,733,840 99.80% 0.20% cvs.com
4 planet fitness 2,690,130 75.78% 24.22% planetfitness.com
5 bmi calculator 2,021,000 99.99% 0.01% cdc.gov
6 quest diagnostics 1,730,600 85.57% 14.43% questdiagnostics.com
7 cvs pharmacy 1,516,520 83.40% 16.60% cvs.com
8 cvs covid testing 1,457,920 99.61% 0.39% cvs.com
9 walgreens covid testing 1,245,300 96.86% 3.14% walgreens.com
10 labcorp 973,300 84.13% 15.87% labcorp.com
11 goodrx 834,630 75.21% 24.79% goodrx.com
12 aarp games 765,770 100.00% 0.00% aarp.org
13 warby parker 701,990 68.53% 31.47% warbyparker.com
14 zenni 546,920 63.99% 36.01% zennioptical.com
15 pubmed 477,970 100.00% 0.00% nih.gov
16 express scripts 427,110 81.20% 18.80% express-scripts.com
17 myfitnesspal 294,400 100.00% 0.00% myfitnesspal.com
18 uworld 254,170 99.99% 0.01% uworld.com
19 weight watchers 237,780 81.11% 18.89% weightwatchers.com
20 uworld login 170,590 100.00% 0.00% uworld.com

A look at the non-branded keywords for the pharmaceutical industry confirms that the pandemic is still part of everyday life. 13 of the 20 most searched keywords in the industry are directly COVID-related.

Top Non-Branded Keywords in the Pharmaceutical Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 covid testing near me 2,733,840 99.99% 0.01% cvs.com
2 gabapentin 693,270 100.00% 0.00% medlineplus.gov
3 ivermectin 581,420 100.00% 0.00% fda.gov
4 free covid testing near me 546,450 100.00% 0.00% cvs.com
5 covid test 541,640 99.77% 0.23% cvs.com
6 paxlovid 539,480 100.00% 0.00% yalemedicine.org
7 covid test near me 522,350 99.91% 0.09% cvs.com
8 delta 8 511,000 100.00% 0.00% fda.gov
9 rapid covid testing near me 460,280 100.00% 0.00% cvs.com
10 doxycycline 403,340 99.38% 0.62% drugs.com
11 at home covid test 399,480 96.68% 3.32% walgreens.com
12 covid testing 363,860 99.81% 0.19% cvs.com
13 covid booster shot near me 343,270 91.74% 8.26% cvs.com
14 pcr test near me 327,190 97.53% 2.47% cvs.com
15 minute clinic 194,510 85.54% 14.46% cvs.com
16 binaxnow covid test 187,380 97.63% 2.37% cvs.com
17 covid rapid test 182,100 96.90% 3.10% walgreens.com
18 booster shot near me 175,870 88.65% 11.35% cvs.com
19 binaxnow 126,970 98.68% 1.32% cvs.com
20 booster shots near me 123,050 90.97% 9.03% cvs.com

Top keywords for nutrition, diet and fitness

Maintaining a healthy lifestyle is a growing concern for many consumers. It involves the critical monitoring of food intake and physical activity. It’s interesting to notice that fitness-related keywords outweigh nutrition and diet topics. In fact, the first keyword aiming at dieting appears in position 12, and almost 40% of the traffic comes from paid searches.

Top Non-Branded Keywords in the Fitness Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 planet fitness 2,690,130 75.75% 24.25% planetfitness.com
2 la fitness 1,399,740 80.95% 19.05% lafitness.com
3 gnc 685,350 72.43% 27.57% gnc.com
4 anytime fitness 613,800 82.40% 17.60% anytimefitness.com
5 24 hour fitness 603,700 77.50% 22.50% 24hourfitness.com
6 crunch fitness 513,360 90.23% 9.77% crunch.com
7 tdee calculator 416,910 99.79% 0.21% tdeecalculator.net
8 vitamin shoppe 386,000 79.90% 20.10% vitaminshoppe.com
9 oura ring 381,440 79.24% 20.76% ouraring.com
10 myfitnesspal 294,400 100.00% 0.00% myfitnesspal.com
11 free covid tests 266,430 100.00% 0.00% covid.gov
12 noom 247,470 63.92% 36.08% noom.com
13 weight watchers 237,780 81.05% 18.95% weightwatchers.com
14 athletic greens 208,490 57.10% 42.90% athleticgreens.com
15 orange theory 204,650 70.99% 29.01% orangetheory.com
16 lifetime fitness 195,660 78.28% 21.72% lifetime.life
17 optavia 137,610 74.55% 25.45% optavia.com
18 nutrisystem 126,810 74.46% 25.54% nutrisystem.com
19 golo 126,130 75.21% 24.79% golo.com
20 myprotein 108,940 76.57% 23.43% myprotein.com

Top keywords in the logistics industry

This industry probably has the most boring list of top keywords. 12 of the top 20 keywords are either brand-only or the word ‘tracking’ in combination with one of the four biggest logistics companies in the US: USPS, UPS, FedEx, and DHL.

When we look at the numbers, though, it’s apparent that the United States Postal Service is the big winner. 

So, let’s scroll beyond position 20 and see what else people search for. People are interested mainly in post-office-related services. Some other traffic drivers are related to storage facilities and truck rental. 

In position 22, there’s an unusual search term: ‘USPS careers’. It seems the company has a reputation for being a pleasant place to work. 

Top 30 Keywords in the Logistics Industry
Search terms Av. monthly volume Organic Paid Traffic Leader
1 usps tracking 15,376,640 99.99% 0.01% usps.com
2 usps 5,698,490 89.07% 10.93% usps.com
3 ups tracking 4,392,630 100.00% 0.00% ups.com
4 fedex tracking 4,166,220 100.00% 0.00% fedex.com
5 ups 2,977,370 89.08% 10.92% ups.com
6 fedex 2,197,340 94.67% 5.33% fedex.com
7 ups store 1,714,010 96.52% 3.48% theupsstore.com
9 fedex near me 1,536,460 99.74% 0.26% fedex.com
10 usps tracking number 1,042,100 100.00% 0.00% usps.com
11 dhl tracking 1,017,400 99.97% 0.03% dhl.com
12 post office 808,290 99.67% 0.33% usps.com
13 ups tracking number 482,740 100.00% 0.00% ups.com
14 dhl 444,550 88.22% 11.78% dhl.com
15 fedex tracking number 392,700 100.00% 0.00% fedex.com
16 tracking number 368,290 100.00% 0.00% usps.com
17 usps change of address 364,330 68.80% 31.20% usps.com
18 public storage 270,240 75.53% 24.47% publicstorage.com
19 informed delivery 226,380 100.00% 0.00% usps.com
20 usps informed delivery 224,150 100.00% 0.00% usps.com
21 pods 203,270 81.31% 18.69% pods.com
22 usps careers 177,290 87.34% 12.66% usps.com
23 extra space storage 170,030 81.22% 18.78% extraspace.com
24 storage units near me 158,950 78.90% 21.10% publicstorage.com
25 usps covid tests 154,550 100.00% 0.00% usps.com
26 usps mail forwarding 142,520 75.79% 24.21% usps.com
27 usps hold mail 141,060 100.00% 0.00% usps.com
28 fedex printing 131,190 76.38% 23.62% fedex.com
29 fed ex tracking 131,140 100.00% 0.00% fedex.com
30 zip code lookup 128,420 100.00% 0.00% usps.com

To get a list of keywords for a specific niche of logistics, you could apply keyword filters or create a custom industry that includes up to 300 websites of your choice. 

Top keywords for the humor and entertainment sector

Memes, Gifs, and Shorties – the internet has its own humor genre. It’s actually almost an industry of its own. 

What might be interesting for SEOs and marketers is that these funny little items generate 100% organic traffic. 

Top Non-Branded Keywords in the Humor Industry
Search terms Volume Organic Paid Traffic Leader
1 instagram story viewer 1,166,250 100.00% 0.00% storiesig.net
2 marvel movies in order 524,360 100.00% 0.00% rottentomatoes.com
3 technoblade 511,920 100.00% 0.00% youtube.com
4 fictional character 486,780 100.00% 0.00% twitter.com
5 smiling friends 395,660 100.00% 0.00% adultswim.com
6 gigachad 316,990 100.00% 0.00% youtube.com
7 chris chan 302,980 100.00% 0.00% insider.com
8 quandale dingle 249,100 100.00% 0.00% youtube.com
9 gif 226,360 100.00% 0.00% giphy.com
10 ig story viewer 206,050 100.00% 0.00% storiesig.net
11 no bitches 189,510 100.00% 0.00% knowyourmeme.com
12 insta story viewer 150,540 100.00% 0.00% insta-stories.online
13 harry potter house quiz 133,240 100.00% 0.00% brainfall.com
14 hogwarts house quiz 57,420 100.00% 0.00% brainfall.com
15 glup shitto 40,470 100.00% 0.00% knowyourmeme.com
16 aladar meets littlefoot 21,690 100.00% 0.00% fanfiction.net
17 danganronpa fanfic 19,390 100.00% 0.00% archiveofourown.org
18 hyperdragoonhx 8,500 100.00% 0.00% youtube.com
19 yuan ti 7,180 100.00% 0.00% pinimg.com
20 marmaduke comic 2,700 100.00% 0.00% pinimg.com

Why do you need to find industry-specific keywords?

1. Keyword relevance

We all know researching keywords is critical to find popular search terms that will drive traffic to your website. But what if most of the traffic volume for your favorite keyword goes to companies in a different sector? 

That’s not an off-the-wall thought. If you run a health food store and have a special offer for organic apples, the keyword ‘apple’ seems obvious, but most searchers using it aren’t interested in nutrition.

The traffic volume for a targeted keyword may be impressive, but you can’t be sure that the traffic is related to what you offer or even the industry sector you’re in. It could be someone else’s brand name (and that’s just one possibility).

Alt-Text: Apple - not the brand

2. Keyword specificity

You may miss valuable keywords that are specific to your industry but the search volume isn’t  large enough to show up in your research when your tool measures the entire web traffic.’Airplanes for sale’ is insignificant as a keyword unless you are in the aviation industry, and ‘fishboatgear’ only has potential when you are in the boating industry (you can check for yourself.).

But we aren’t only talking about professional jargon. You could pass over terms that audiences in your industry use more than in other industries. Each audience has its preferences and by analyzing keywords by industry you can discover what they are. 

3. Keyword potential

I know, to get more specific in your keyword evaluation you select your five top competitors or the industry leaders to identify additional high-potential keywords. But that’s a tiny slice of a big cake – more like picking the cherry off the icing. Keywords by industry overcomes this and throws up websites you wouldn’t regularly look at. It lets you catch on to new and special terms and trends.

4. Competition

To get the right traffic, you need to know what’s happening in your competitive environment. You want to hone in on your market to make sure you know which search terms people use to get to sites in your industry. This allows more focused targeting. You get to identify industry-specific keyword trends and search terms that are unique to your industry. 

Pro-Tip: Use competitors’ branded keywords to your advantage. Analyzing them provides insights into your competitors’ focus areas . For example ‘Walmart clothes’ – if it has lots of searches and gets visits, it’s likely among their priorities..

How to find keywords by industry with Similarweb

Similarweb Digital Marketing Intelligence Platform lets you choose from over 200 industries and sub-industries. Each category includes hundreds of websites operating in that industry. 

You receive the actual search traffic and keyword data that provide you a realistic view of search behavior and keyword performance in your market. Rather than spreading your keyword research thin and start making guesses about your sector, you can reach informed, dat-based decisions to refine your SEO. 

Also, use the additional keyword research tools and SEO features to dig deeper into the performance of each keyword. 

Screenshot of Similarweb keyword analysis overview excerpt

Similarweb’s keyword analysis includes stats of search volume and visits, organic and paid search competitors,  SERP features, related keywords and other valuable insights.

If you operate in a highly specific industry sector or want to hone in on a smaller niche, you can create custom industries. Just think, you can monitor, track and benchmark traffic to a selected group of websites. Instead of a small selection of five URLs, you can add up to 300 and stay on top of their action.

Get keywords for your industry sector

Finding industry-related keywords helps you get more focused in your keyword research more quickly. Engaging in extended research for a keyword only to discover at the end of the process that this keyword is prevalent in an industry sector unrelated to what you offer is frustrating and a waste of time. 

With the Similarweb keywords by industry function, you can avoid doing unnecessary work. At the same time, you discover details about your competitors, search trends, and how audiences search.

Find the Best Keywords for Your Industry

Discover what’s relevant, specific and competitive in your market now.

Try Similarweb free

FAQs

How do I find popular keywords in my industry?

The easiest way is to use a keyword research tool that offers a ‘keywords by industry’ function, like Similarweb. Simply select your industry and get the most-searched keywords in that market.

What are industry keywords? 

Industry keywords are search terms and phrases that belong to a specific industry or are characteristic of an industry. This could be products, professional language, or otherwise related terms.  

Why are industry-specific keywords valuable for SEO?

Industry keywords help you hone in on your target audience. When optimizing for keywords that are unique or particularly popular in your industry, you increase your chances of reaching your potential customers.

 

This post is subject to Similarweb legal notices and disclaimers.

Wondering what Similarweb can do for you?

Here are two ways you can get started with Similarweb today!