30 Articles

Audience & Brand Building

Make audience and brand building the foundation of your digital research strategy. Analyze consumer behavior, attract new customers, and build a brand that people love.

Target Demographic

How To Define And Use Your Target Demographics [With Examples]

7 Min.
Defining your brand’s tone to reach your audience.

How to Define Your Brand’s Tone of Voice and Reach Your Audience

7 Min.
How to drive audience engagement effectively.

How to Drive Audience Engagement in 3 Steps

8 Min.
Brand Awareness: What It Is, Why It Matters, and How to Build It in 2022

Brand Awareness: Why It Matters and How to Build It in 2022

12 Min.
5 Brand Identity Examples Done Right

5 Brand Identity Examples Done Right

4 Min.
Your Guide to Behavioral Segmentation with Examples and Practical Tips

Your Guide to Behavioral Segmentation With Examples and Practical Tips

8 Min.
The ABCs of Brand Objectives: Define and Execute Like a Pro

The ABCs of Brand Objectives: Define and Execute Like a Pro

9 Min.
How To Create A Brand Identity In 5 Steps

How to Create a Brand Identity in 5 Steps

15 Min.
99 Market Research Questions

99 Market Research Questions You Should Be Asking

11 Min.
how to find your niche market

Niche Audience: Your Ticket to Higher Conversion

6 Min.
different audiences online

7 Online Audiences You Really Shouldn’t Ignore

8 Min.
online gaming audience analysis

Get in the Game: How to Ace Audience Analysis

6 Min.

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