After months (well, years) of behind-the-scenes work, Similarweb is more than excited to officially announce the launch of our new learning Academy.
Set to be the biggest online source of experiential learning for digital intelligence, today marks the start of that journey.
Destination: learn and grow
Rachel Rix, heading up the Academy outlines what makes the Similarweb learning experience different: “We start by covering theory, or ‘the fundamentals’ of common research or marketing activities that our customers need to complete. Then we build on that, showing you how you can perform actions and use Similarweb features and data to execute in the real-world. And we don’t just show you – you then have the chance to put what you’ve learnt into practice.
“What makes our courses unique is our focus on topics and specific industries. Our aim is that you don’t just learn, but you use that learning to grow, understand your industry and ultimately, deliver impact in your business.”
Master your growth: the courses
Today, we are launching with our flagship course: fundamentals of market research, along with three industry-specific courses in the ecommerce, CPG and publisher spaces.
Each course is video-led, with interactive elements, and on completion you will receive a certificate of learning.
Here’s what you can expect from each of them:
Fundamentals of Market Research
Taking this free course on the fundamentals of market research will train you on concepts, theories, and the processes involved in planning and carrying out effective research. Even if you’re a market research pro, the practical application of conducting market research with Similarweb and its data can transform your strategies, workflows and results.
Market Research for CPG
Aimed at channel managers, we show you how to:
- Find and build successful partnerships with retailers
- Convert shoppers into loyal customers
- Perform risk assessments when seeking new partnerships
Market Research for Ecommerce
Aimed at channel managers and those in (or who want to be in) the ecommerce industry, here we will show you how to:
- Track category, brand & product performance
- Improve customer retention and acquisition
Market Research for Publishers
As the name suggests, this one is aimed at the publishing industry. Find out who your audience is, and then go on to learn how to create content that will resonate more (and how to track the results!). And as we’re feeling generous, we’ll also show you how to discover new audiences – along with how to convert and retain them. Don’t say that we don’t treat you.
Enhanced knowledge, advanced growth
“We all know the saying ‘Knowledge is power’ – but at Similarweb, we live and breathe this mantra. The launch of our Academy shows our commitment to the continued success of our customers through learning, training, and an increased understanding of the power of digital intelligence.
“During these tough economic times, harnessing the power of research, data, and competitive analysis is paramount – especially in the digital world. Our courses are completely free – learning is a fundamental part of business, and something we are always proud to support.” – Benjamin Seror, Co-Founder and Chief Product Officer.
Learn, know, grow
Want to experience it for yourself? All courses are free and you can learn at your own pace. So whether you’re looking to freshen up your knowledge, or explore a new industry, head over to our academy and sign up today.
Wondering what Similarweb can do for you?
Here are two ways you can get started with Similarweb today!