Expanding Our Direct Measurement

Expanding Our Direct Measurement

January 21, 2016 | Updated August 2, 2022

We’ve recently expanded our global direct measurement, which means increased accuracy for all our data.


As a result, you may see an increase in desktop visits for websites specifically in the UK and Japan. These changes may continue over the next few months as we expand our learning set in these markets.


Our data comes from four key sources, including our direct measurement learning sets – over 100,000 websites and apps sharing their analytics data directly with us. We use this data to refine our statistical estimations for any website or app in the entire digital world.


Join our community of over 100,000 websites and apps that have already connected their analytics directly with us, either publicly or anonymously.

This post is subject to Similarweb legal notices and disclaimers.

Wondering what Similarweb can do for you?

Here are two ways you can get started with Similarweb today!