Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic

Mobile Traffic 2.0: Dive Deeper Into Mobile Search Traffic

by Owen Badham , Senior Product Marketing Manager at Similarweb 3 Min.
March 24, 2022 | Updated August 3, 2022

Mobile traffic now accounts for over 50% of total traffic. So getting a detailed overview of the mobile ecosystem is an essential part of any digital marketing strategy. After all, understanding mobile keyword search volume and traffic can help to prioritize promotion and marketing tactics more effectively.

That’s why we’ve just released a major update to the mobile data we deliver to you. So major, we’ve had to give the tool a brand new name.

Move over, Mobile Competitors*, and make way for Mobile Traffic 2.0!

Mobile Traffic 2.0 offers:

  • More coverage
  • Better accuracy
  • New metrics

Mobile traffice 2.0 dashboard

Now featuring

Here’s a glimpse at some of the new features you’ll find:

Mobile Search Visits

For the first time, you’ll see actual mobile visits (not just search volume) for any keyword, including the split between organic vs. paid traffic.

Total mobile visits split between organic and paid traffic.


Search Volume Split

You can now see the search volume split between mobile and desktop – for any keyword.

Total search volume split between mobile and desktop.


Traffic Distribution

Get a high-level view of traffic trends and traffic share for up to 10 domains, in an easy-to-digest graph and gain a wider perspective of the competition for the keyword.

Traffic trend and traffic share over time.


Domain Search Visits

Now you get mobile visits at an aggregate level for the keyword and can see each website’s traffic share – both in absolute numbers and percentage.

Mobile Traffic 2.0 feature showing website's traffic share in absolute numbers and percentage.


AMP (Google’s Accelerated Mobile Pages)

With AMP data, you can now see which sites use it, and filter results to only show sites that have it (or that don’t).

Mobile Traffic 2.0 feature showing which sites use AMP.


We hope these features help you find new opportunities to grow your SEO strategy and get to know the competition better.

Looking for Mobile Traffic 2.0? Head to SEO> Keyword Analysis > Mobile Traffic 2.0.

* Mobile Traffic 2.0 is the latest version of what was previously known as the “Mobile Competitors” tool. Currently, both are available on the platform (the old one has been renamed to “Mobile Traffic”).

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