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Track Category and Brand Performance on Five Top U.S. Retailers – November Update

by Anat Avshalom , Senior Product Marketing Manager at Similarweb 2 Min.
November 16, 2021 | Updated August 3, 2022

Need to track performance across multiple marketplaces?

Now you can monitor brand and category performance on Amazon, Walmart, Target, Best Buy, and Chewy – with Shopper Intelligence.

Watch this 1-minute video or read on to learn more.

Expanding Shopper Intelligence’s retail coverage

Tracking category and brand performance across multiple marketplaces is key to any CPG or Retailer trying to grow their eCommerce business. It enables brands selling on multiple marketplaces to optimize their performance across channels, and empowers retailers to enhance their eCommerce strategy, and prioritize the right brands and categories.

While Amazon has dominated the U.S. marketplace landscape for a long time, the pandemic drove phenomenal growth for its rivals in 2020. Walmart’s online sales grew 79%, and it now offers click and collect orders at 7,300 stores. Target’s eCommerce sales crossed $16 billion in 2020, a whopping 145% year-over-year increase. eCommerce now accounts for 18% of Target’s total sales, compared with 9% in 2019 and 7% in 2018.

That’s why we’re expanding Shopper Intelligence’s coverage. To help brands and retailers win in today’s challenging marketplace landscape, we’re adding brand and category performance on four additional U.S. retailers: Walmart, Target, Best Buy and Chewy.

Shopper Intelligence U.S. Retailers

With our U.S. retail data you can:

  • Maximize sales across retail channels
  • Calculate your total addressable market and set the right growth targets for each channel
  • Monitor market share on different marketplaces to quickly react to consumer preference changes
  • Monitor competitive threats across marketplaces to beat the competition

Ready to give it a try?

Log in to Shopper Intelligence and put these new features to the test.

Don’t have access yet? Reach out to your account manager or contact us for more details.

This post is subject to Similarweb legal notices and disclaimers.

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