Nail Your Fulfillment Strategy with 2 New Data Sets – April Update

Two New Features for Easy Amazon Benchmarking – September Update

by Anat Avshalom , Senior Product Marketing Manager at Similarweb 2 Min.
September 30, 2021 | Updated August 3, 2022

New Features This Month

Seeing the big picture is crucial in any industry, especially eCommerce.

Understanding how your past performance and sales numbers stack up against the competition can help you make better decisions in the future, and set the right revenue and growth targets. 

Our two new Shopper Intelligence features will help you do just that:

  • Brand & Category Benchmarking
  • Period-over-Period Performance

Here’s everything you need to know.

1. Brand & Category Benchmarking

Compare brands and categories on Amazon side-by-side for easy benchmarking.

This highly requested feature is now available with Shopper Intelligence. It enables you to quickly identify trends and growth opportunities by comparing different brands and category combinations.

With the new Benchmarking module, you can:

  • Understand which brand is winning per category
  • Monitor trends in consumer demand through category comparison
  • Analyze brands’ category focus by comparing a single brand across multiple categories
Benchmark brands and categories

For full size click on the image

Benchmark brands and categories

2. Period-over-Period Performance

Analyze year-over-year (YoY) and month-over-month (MoM) performance changes.

Understanding historical trends has become much more important as we try to return to pre-COVID-19 normalcy in 2021.

The new period-over-period view makes it easier to benchmark performance and growth rates against past periods, putting this year’s numbers into context.

With period-over-period performance, you can:

  • Benchmark your growth rates against competitors and category averages
  • Monitor category growth to stay on top of consumer demand and identify new category opportunities
  • Set the right growth targets for 2022
Monitor growth rates

For full size click on the image

Monitor growth rates

Ready to give it a try?

Log in to Shopper Intelligence and put these new features to the test.

Don’t have access yet? Reach out to your account manager or contact us for more details.

This post is subject to Similarweb legal notices and disclaimers.

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