MOMENTUM AWARDS by
US UK

Lodging

The winners in the Accommodations category include the biggest player in the world as well as more niche sites, each of which excelled in 2018. Airbnb continued to lead from the front increasing its audience and grabbing a high proportion of branded traffic. HomeToGo enjoyed significant traffic growth in 2018 with more that a quarter of its traffic coming from PPC and display. MGM Resorts generated growth by targeting a range of Las Vegas-related keywords.
  • airbnb.com
    Brand Winner
  • hometogo.com
    Growth Winner
  • mgmresorts.com
    SEO Winner

Mobile vs Desktop

2017 vs 2018

  • Mobile Web
  • Desktop
  • airbnb.com
  • hometogo.com
  • mgmresorts.com

Marketing Mix

2017 vs 2018

  • Direct
  • Organic Search
  • Referrals
  • Paid Search
  • Social
  • Email
  • Display
  • airbnb.com
  • hometogo.com
  • mgmresorts.com

Traffic Trend

Monthly Visits | 2017 vs 2018

  • 2017
  • 2018

Engagement Stats

  • airbnb.com
    Brand Stats
    Branded Traffic Share: 88%
    Branded Traffic Growth: 14%
    Bounce Rate: 32%
  • hometogo.com
    Growth Stats
    Traffic Growth: 40%
    Visit Duration: 00:03:56
    Bounce Rate: 5%
  • mgmresorts.com
    Top Organic Keywords
    lady gaga las vegas
    myvegas rewards
    joel robuchon las vegas