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Overview
Similarweb provides data and insights to help businesses make better decisions, refine their marketing strategies, and identify new opportunities. This information is essential for brands to react to the Internet’s fast-changing environment, build high-reward low-risk campaigns, and understand the competitive world in which online retailers operate.
This white paper highlights Similarweb’s:
- Mobile Insights
- Ability to discover your competitors’ popular products
- Data and sources for any website’s traffic
- Organic and paid search highlights
- Competitive keyword analysis
Mobile matters
Roughly 64% of Americans aged 18 and older own a smartphone, according to a 2015 report from the Pew Research Center. Digitally connected adult Americans spend more than 51% of their day on their smartphones, according to a 2015 KPCB report by Mary Meeker.
The takeaway? Mobile-friendly retail shopping websites are more important than ever before. Similarweb shows you the percentage of mobile website traffic to your online store, engagement rates, and more.
The Old Navy data below shows that three out of four Old Navy shoppers use their mobile devices to shop the website online.
Learn what works for your competitors
Knowing the most popular content and products on
eCommerce shopping sites can make the difference between success and failure.
| Rank | Products | Website Traffic Share |
| 1 | Tops and blouses | 15.54% |
| 2 | Dresses | 15.48% |
| 3 | Shorts & Crops | 5.62% |
| 4 | Pants | 4.15% |
| 5 | Skirts | 3.95% |
| 6 | Knits & Tees | 2.87% |
| 7 | Accessories | 1.76% |
| 8 | Jeans | 1.40% |
| 9 | Shoes | 1.34% |
| 10 | Swimwear | 1.29% |
| 11 | Jewelry | 1.05% |
| 12 | Jackets | 0.94% |
| 13 | Maternity | 0.26% |
| Noteworthy Pages | ||
| Sale item | 34.87% | |
| Petite Clothing | 6.54% | |
| Checkout | 3.34% | |
Similarweb’s Popular Pages feature helps online retailers do just that. Similarweb analyzed web pages on the Ann Taylor Loft.com website to find the most popular clothing lines below, interest in Sale items, and petite sizing.
Traffic sources
How do your competitors get their website traffic? Are they running online advertising campaigns to build up their user base, relying on social media, or referrals from blogs?
Similarweb gives you an overview of your competitor’s online traffic sources and then lets you take a deeper dive into each source for more information.
Search – organic and paid
If you’re not using search engine optimization (SEO) to generate quality leads and engage new customers, you’re handing potential opportunities over to your competitors. A combination of organic and paid search traffic helps brands compete with resellers, and drive traffic to products.
Here are the Top 10 search terms that sent traffic to Levi Strauss in June, with percentages of organic and paid traffic.
| Rank | Search Terms | Traffic Share | % Organic Traffic | % Paid Traffic |
| 1 | Levis | 15.54% | 45.49% | 19.75% |
| 2 | Levi | 15.48% | 7.95% | 17.89% |
| 3 | Levi’s | 5.62% | 3.63% | 19.08% |
| 4 | Levis jeans | 4.15% | 3.07% | 23.59% |
| 5 | Levi jeans | 3.95% | 2.58% | 24.61% |
| 6 | Levis 511 | 2.87% | 1.50% | 12.85% |
| 7 | Levi 511 | 1.76% | 0.97% | 7.71% |
| 8 | Levis 501 | 1.40% | 0.87% | 19.75% |
| 9 | Levis 514 | 1.34% | 0.68% | 16.20% |
| 10 | Jeans | 1.29% | 0.53% | 8.83% |
Keyword competitors
Discover which keywords your competitors are targeting. Similarweb shows you who your top competitors are for paid and organic search.
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If you’re responsible for PPC or SEO for your online store, it is essential to see who else is battling for the same keywords. Here is a glimpse at Saks Fifth Avenue’s keyword competition.
Conclusion
People are shopping online using their smartphones and tablets more than ever before.
Similarweb’s mobile and Web data insights offer online retailers and eCommerce stores unparalleled market insights into what their competitors are doing online.
Plus, our Shopper Intelligence provides insights on the consumer journey and Amazon on-site search to boost eCommerce sales.
The marketing insights shown here are just a sample of what Similarweb can do for your brand. Contact us to learn more.
The data in this report is compiled from U.S. desktop and/or mobile app traffic for the month of June 2015.
About Similarweb
Similarweb is the world’s leading digital insight company. Similarweb PRO is the market intelligence platform that unlocks the digital strategy and tactics for any website or mobile app with data spanning over 250 countries. Similarweb was recognized in 2015 as one of Europe’s top 100 fastest-growing companies by Red Herring.
Insights gleaned from Similarweb are regularly used by leading publications including Bloomberg Businessweek, Forbes, Wall St. Journal, TechCrunch, and AdWeek.
Similarweb is used daily to help businesses, publishers, marketers, and analysts to benchmark performance and uncover successful digital strategies used by millions of websites and apps enabling Similarweb’s users to compete more effectively in the rapidly changing digital world. Similarweb’s thousands of customers worldwide include leading companies such as Google, eBay, Nike, OLX, and Flipkart.
Methodology
Data for this white paper was obtained via Similarweb’s proprietary platform, including
Research and analysis for competitive intelligence on the websites cited. Similarweb data comes from 4 main sources:
- A panel of over 100 million monitored devices, currently the largest panel in the
- Local internet service providers (ISPs) located in many different
- Our web crawlers scan every public website to create a highly accurate map of the digital
- Hundreds of thousands of direct measurement sources from websites and apps that are connected with us
At Similarweb, we track over 2 billion mobile and web actions each day. Our panel, the largest in the industry, tracks over 100 million different global devices. Similarweb data covers over 200 countries and territories.
Get more information
To get digital metrics about websites and apps — whether your company’s or those of your competitors — visit Similarweb.com. To get eCommerce insights, set up a demo of Shopper Intelligence.
