Crowned as one of the world’s biggest sporting events and unofficially as a national holiday for most people in the United States, the Super Bowl is a key event on every news calendar.
It’s no surprise that there’s fierce competition among news sites that want to be the first result in search engines for as many coveted keywords as possible.
This report uses Similarweb’s Research Intelligence to examine the top ten sports news sites in the U.S., comparing their coverage of Super Bowl LV, which took place on February 7, 2021. It uses website and keyword data to understand what sports fans were searching for and which terms and digital strategies ultimately drove the most traffic.
Get the report and discover:
- How smaller players are able to stay in the game
- Which organic keywords drove most traffic to the winning sites
- The value of FAQ pages and real-time content updates
