Amazon has become synonymous with eCommerce, with most online product searches taking place directly in the marketplace. For the timeframe of January-April, the online marketplace notched a 6% growth in traffic in the United States, YoY, from 6.5B visits to 6.9B.
The Coronavirus pandemic has intensified that trend, fundamentally shifting the way consumers interact with brands and retailers.
We have explored the digital data behind one of the fastest-growing and most competitive categories on Amazon, to provide analysts and researchers with insight into the performance of top clothing, shoes, and jewelry brands in the U.S. during the first four months of 2020.
Insights from the report include:
- Traffic to Amazon’s Clothing, Shoes & Jewelry category is declining; however, conversion rates are up
- The exception is the “Luggage and Travel Gear” which, unsurprisingly, experienced a decline also in converted visits due to widespread lockdowns
- Amazon’s private label, AmazonBasics, leads the set in “Luggage and Travel Gear” brand share
- While top sports brands Nike and Adidas are losing market share, leisurewear brands such as Hanes and Fruit of the Loom have grown over the same time period
Read our report to discover more, including private-label and brand-name products that gained market share, and which brands were purchased the most on the marketplace.
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