Report | Retail | CPG

Amazon Brand Report: Pet Supplies

A quick analysis of the Pet Supplies category performance

Amazon has become synonymous with eCommerce, with most online product searches taking place directly in the marketplace. For the timeframe of January-April, the online marketplace notched a 6% growth in traffic in the United States, YoY, from 6.5B visits to 6.9B.

The Coronavirus pandemic has intensified that trend, fundamentally shifting the way consumers interact with brands and retailers.

We have explored the digital data behind one of the fastest-growing and most competitive categories on Amazon, to provide analysts and researchers with insight into the performance of top sports and outdoor brands in the U.S. during the first four months of 2020.

Insights from the report include:

  • Amazon’s Pet Supplies category experienced a 12% increase in visitation and 66% in conversions in the United States, YoY
  • Pet food is the main force driving product subscriptions for the company
  • From brand to demand: Top players in the market, Blue Buffalo, Purina, and Nestlé, represent more than 70% of pageviews
  • There’s growing adoption of AmazonBasics, an inexpensive generic alternative to the big names


Download the report to discover which private-label and brand-name products have gained market share.

For more Amazon brand reports, click here.