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Black Friday & Cyber Monday Consumer Insights Report

Unwrap the real-time digital data you need to map out the holiday season and 2024

Black Friday & Cyber Monday Consumer Insights Report

Black Friday preliminary insights to optimize your holiday strategy

Download seven infographics on the top online players and fastest-growing websites year-over-year (YoY) for the season’s most popular categories.

Multi-Category Retailers

Ecommerce UK

Fashion & Apparel

Consumer Electronics

Beauty & Personal Care

Home & Garden

Toys & Games

Two of the biggest shopping days of the year are behind us.

The conclusion of Black Friday & Cyber Monday sales brings a landslide of data and insight into consumer behavior, all of which you can use to outperform and outsell your competitors during the holiday season and the coming year.

Understand how your company performed relative to your competitors and your industry, and make sure to stock up on the items that are flying off the virtual shelves. With these insights, you’ll be able to: 

  • Anticipate and monetize consumer behavior and demand 
  • Take the guesswork out of your digital strategy 
  • Boost online sales in your categories and product lines

Download the report to discover the trends affecting your industry, with real-time insights into the fastest-growing websites, category performance, the most popular brands, and the keywords that drive the most traffic.

Want more insights? Check out our most influential reports this year.

The Data-Driven Planning Guide for an Unpredictable Holiday Season
The Data-Driven Planning Guide for an Unpredictable Holiday Season
The State of Ecommerce
The State of Ecommerce Report
TikTok: Reshaping the Face of the Beauty Industry — With Statista Primary Data
TikTok: Reshaping the Face of the Beauty Industry
Prime Day 2023
Prime Day 2023 report
The Data-Driven Planning Guide for an Unpredictable Holiday Season
As the rise of social commerce boosts the private label and dupes trends in many of the most popular categories, it’s crucial to keep your finger on the pulse of the audience interests driving these conversions. Learn how Temu leverages Next Generation Manufacturing to win its customers – and discover which deals, products, and brands engage your audiences, so you can align your online strategies to meet consumer demand.
Unlock the insights
The State of Ecommerce Report
The surge in ecommerce that defined the pandemic years encountered a significant deceleration in 2022 and 2023 as inflation evolved into cost-conscious consumerism. This report offers a comprehensive analysis of current market trends, challenges, and opportunities, with actionable insights into global and US consumer digital spending plus the effect of Buy Now, Pay Later financing on conversion rates.
Read more
TikTok: Reshaping the Face of the Beauty Industry
Statista and Similarweb joined forces to bring you a special edition report combining Statista's exclusive primary consumer data with Similarweb's real-user digital insights. In September 2023, TikTok launched its highly anticipated ecommerce platform, TikTok Shop, rolling out in-app purchasing in the US. Gain insights into the strategies used by top TikTok brands, audience interests and demographics, and 2023's holiday season trends.
Read more
Prime Day 2023 report
Even with inflation and an overall cutback on consumer spending, revenue from July 2023's Prime Day increased by 8% year-over-year (YoY), with most top categories experiencing a YoY growth vs. 2022. Similarweb analyzes Amazon user data and breaks down key performance indicators for the year ahead, such as best-performing categories, winning brands, popular products, and trending search terms.
Read more

Want to benchmark your Black Friday performance?

Set up a call with one of our ecommerce product specialists