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Report

Riding the Rainbow

Understanding how COVID changed online consumer behaviour

Read “Riding the Rainbow – Understanding how Covid changed online consumer behaviour” and gain valuable insights on the growth of eCommerce in Australia.

This digital intelligence report reviews online traffic of Australia’s top 100 eCommerce sites over the past 18 months reporting on the changes in consumer behaviour including;

  • What consumers are looking for
  • How they’re searching
  • How they’re paying for it

You can gain even deeper insight with reviews of key industries

  • Fashion & Apparel
  • Health & Beauty
  • Food & Beverage
  • Buy Now Pay Later

The past 18 months has seen significant growth in online traffic.  This white paper gives you the opportunity to better understand what is driving these trends so you can recraft your strategy to acquire more customers, stay ahead of your competition and ultimately, improve conversion rates.