GenAI and How It’s Impacting US Publishers
Our report into how generative AI is making a grab for US news consumption… by draining traffic from traditional publishers.
AI is rapidly changing how people consume news.
Instead of turning to traditional search engines, millions are now using AI tools like ChatGPT to get instant updates on politics, finance, and world events – and publishers are paying the price. And it could be a game-changer for how people access the news.
Key findings:
ChatGPT news queries have surged 212% in the past 18 months
Organic traffic to news sites has dropped 26% since Google launched AI Overviews
ChatGPT referrals to publishers skyrocketed 25x, with Reuters and NY Post topping the list
