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Insights Report

Spotlight on Amazon Skin Care Performance

Uncover trends in skin care sales, a leading revenue driver for Amazon

Though few may consider it glamorous, Amazon marketplace is the leading search and discovery platform for skin care products. 

Skin care is a top revenue driver for Amazon.com and grew significantly  (+159% YoY clicks, July – Dec.) last year. We uncover trends driving growth in our report, including:

  • Strategic keywords: Discover the branded and non-branded terms driving the most clicks and product views. Learn which companies are gaining the most traffic share as a result
  • Top brands: Identify the brands with the most product views, sales, and growth
  • Cross-shopping: Learn which brands are most frequently viewed by shoppers and what brand audiences overlap the most
  • Shopper loyalty: Discover purchase frequency across the category and brands
  • Bonus cult-favorites: Test your familiarity with this Korean cult-favorite that has the highest percentage of returning customers (42%) across the skin care category

Access the full report now.

About the Author

Ariane Turley
Lead Beauty & Personal Care Consultant Similarweb

Ariane Turley is Lead Beauty & Personal Care Consultant at Similarweb. Prior to joining Similarweb, Ariane led a team of advisors at Gartner L2 to translate data and analysis into actionable digital insights for clients across CPG, beauty, and the luxury industry.