Build Effective Content Marketing Strategies

Use competitive and market intelligence to better engage with your target audiences

Benefits

Create Viral Content

Generate in-demand content based on the most viewed articles and topics from competitor sites.

Expand your Reach

Discover the top channels that send traffic to industry leaders & adjust your distribution strategy to grow your reach.

Dominate Search Results

Ensure relevant audiences discover your content by targeting terms that already send traffic to successful competitors.

Build Credibility

Earn links by discovering authority sites that are likely to find your content relevant for their visitors.

Plan and Stay Ahead

Reveal rising, decreasing and recurring content trends before your competitors by using up-to-date and historical data.

Find Optimal Social Channels

Identify which social channels and content items send the most traffic to competitors and your entire industry.

Capabilities

Keyword Analysis

Keyword Analysis shows all referring keywords to a given site. Use this to discover popular and trending topics to include in your content strategy.

Popular Pages

Popular Pages offers an inside view into the most visited pages and categories on competitors’ sites. Use this to reveal successful content strategies and trending topics.

Referral Analysis

Referrals Analysis shows domains that sent traffic to a site from desktop or mobile. Use this to analyze competitors or successful publishers, and discover potential content partners.

Website Analysis

Website Analysis reveals the traffic sources, visits and engagements rates of any site. Use this to qualify potential content partners or publishers.

Audience Interests

Audience Interests reveals which sites users typically visit before and after your site or a competitor’s. Use this insight to create content around their interests.

Social Traffic

Social Traffic Analysis offers insight into the social activity of your competitors. Use this to discover the most relevant social platforms and identify viral content items.

Create a data-driven content strategy with SimilarWeb

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