Market Intelligence for the E-Commerce Industry

Empower your marketing and business teams with actionable insights about your top competitors


Master your Marketing

Create successful organic & paid campaigns based on proven results from top competitors in the e-commerce industry.

Win in a Cross-Device World

Understand what’s working for competitors and the entire e-commerce industry across desktop, mobile web and mobile apps.

Reach Users that Want to Buy

Learn how & where to target users that will buy your products based on their desktop and mobile browsing habits.

Measure Seasonal Demand

Identify the impact of seasonality by accessing websites and apps’ historical analytics, going back up to 36 months.

Increase your Revenue

Map popular pages of top e-commerce sites and optimize your conversion funnel with pages that will lead visitors to buy.

Engage with Relevant Consumers

Reach engaged users by discovering affiliates, publishers & keywords that send quality traffic to e-commerce sites.


Traffic Sources

Traffic Sources shows the distribution of traffic between: direct, referrals, search, display ads, social & email. Use this feature to learn which channels you should pursue.

Search Traffic

Search reveals all referring keywords, including Google’s ‘(not provided)’, along with their traffic share, rank and landing pages in organic and paid search.

Popular Pages

Popular Pages gives access to any site’s most popular pages, including product, article, purchase success and campaign landing pages. Use this feature to improve your users’ journey.

Mobile Web

Mobile Web lets you see the distribution of traffic between desktop and mobile web, including visits and engagement over time. Use this to prioritize your cross-device efforts.

App Analysis

App Analysis shows engagement rates, traffic sources, local ranks and referring keywords. Use this to analyze competitors’ apps in every market & devise your own app strategy.

Industry Analysis

Industry Analysis offers a bird’s eye view of entire industries & markets, showing the top referring sites and industry leaders. Use this to learn about trends in the e-commerce world.


Learn more about how SimilarWeb can help grow your business

Contact our E-Commerce Experts