Awin Leverages Similarweb Across Sales Teams to Grow Partnerships

Awin needed to optimize its network expansion, which required a diverse pool of publishers and advertisers. Identifying and qualifying leads among both groups was crucial. Additionally, market intelligence was sought to craft compelling pitches and secure deals. Monitoring existing partnerships to reduce churn and identify expansion opportunities was also a priority for Awin.

Similarweb Sales Solution refines Awin's business strategies, and optimizes sales pitches by ensuring informed decisions. The solution also lets Awin closely monitor ongoing publisher and advertiser partnerships by tracking transactional flows and market share for each, facilitating informed decisions, and nurturing these relationships to avoid churn.