CC Wellness is the industry leader behind some of the top-selling personal care and intimate wellness brands in the U.S. and Canada. #LubeLife, one of its brands, is the number one consumer-rated personal lubricant on Amazon, with over 130,000 ratings and reviews.

Even though #LubeLife is the top selling lubricant in the category, CC Wellness suffered from low return on their Amazon ad spend (ROAS), which limited #LubeLife’s growth.

THE SUCCESS: Doubling #LubeLife’s ROAS

Based on shopper demographic insights generated using Similarweb Shopper Intelligence, CC Wellness shifted some of its paid marketing efforts towards a new target audience, which generated amazing results:

1. #LubeLife has seen an overall increase in sales across all of their SKUs

2. ROAS has doubled in comparison to the old audience the company was targeting

"What’s unique about Shopper Intelligence is the sheer amount of data it provides, and how we can easily move from a brand level down to the product level in case we want to dig a little deeper. The flow through of all the features is pretty seamless in comparison to other tools in the market.”

Jason Molina

General Manager, eCommerce & Marketplaces, CC Wellness

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