MGM uses Similarweb to expand its affiliate network and increase revenues. Using Similarweb, MGM Resorts closed 9 new partnerships generating a 10% increase in revenue in year one.
MGM Resorts is a global entertainment company, with Las Vegas-themed hospitality experiences in the US and internationally. While the brand offers bookings on their flagship site, affiliate partners are a crucial component to the brand’s strategy. Identifying new partners and monitoring current affiliates is paramount to MGM’s digital success in the competitive hospitality industry.