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Modo25 Utilizes Similarweb to Win More Pitches and Retain Existing Customers

Tom Pickard, the Performance Marketing Manager at Modo25, relies on Similarweb's marketing intelligence tools to obtain competitive data that assists him in sealing deals and providing value to customers.

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About Modo25

Modo25 is a UK-based in-housing and marketing technology provider that works with clients to build, train and support inhouse teams in digital marketing, using channels including PPC, social media and SEO. Modo25 enables clients to take full control of their own marketing success.

"We started using Similarweb in mid-2019. It quickly became our key marketing intelligence tool and has greatly impacted our top-line. We’ve closed 9 new deals with the data and use it to continually add value to customers such as Sigma, one of the UK’s fastest-growing sports brands."

Tom Pickard

Performance Marketing at Modo25

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The Challenge

Standing out in the competitive agency space

Modo25 uses Similarweb in every pitch and is part of the team’s weekly workflow. It’s an essential tool to manage their clients’ marketing strategies, providing unrivaled insights into consumer digital behavior. The team uses Similarweb to demonstrate gaps in a clients’ marketing strategies compared to those of their competitors, and to identify new business opportunities.

The Solution

Exploring hidden opportunities and emerging trends

Modo25 relies heavily on Similarweb, a crucial and indispensable tool for managing its clients' marketing strategies. The platform grants the team unparalleled access to consumer insights, including digital behaviors, enabling them to navigate the complex digital landscape with greater precision and market effectiveness.

The Success

Winning over more clients with actionable insights

Similarweb swiftly emerged as Modo25's primary marketing intelligence tool for monitoring, tracking, and optimizing client marketing strategies. Leveraging Similarweb data, Modo25 has successfully closed 9 deals.