Summit Media are a retail-focused digital marketing agency, specialists in delivering Digital Marketing, Marketing Technology and Customer Journey Analysis and Insights. The business was formed in 2000 and since then has grown to 150 employees across 3 offices, working with some of the world’s most successful retailers. The company’s most popular services include competitive analysis, identifying gaps in brand strategy, and competitive benchmarking. Additionally, it offers to take on insight-based projects and consultancy for its customers.
About Summit Media
Challenge - Maintaining Brand Awareness for Clients and Generating New Business
Summit Media’s marketing team is charged with providing customers with an unrivaled layer of business analysis and creating new business opportunities for themselves across customer verticals. Over time, the team found it increasingly difficult to analyze the impact of brand awareness on website traffic, and identify new target audiences and platforms for brands to explore. In short, the team’s began to find it challenging to identify shortcomings in both prospective and existing customer marketing strategies.
Success - Utilized in 100% of Pitches
Similarweb has become Summit Media’s sole Market Intelligence provider. The company leverages Similarweb’s insights in 100% of pitches for prospective clients.
Summit Media was able to use Similarweb’s channel analysis tool to understand different industries’ marketing mix, analyze customers’ brand strength, and identify which channels need more investment. These insights have allowed the company to provide customers and prospects with a superior competitive snapshot to what other agencies offer.
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Similarweb has empowered us to win new business opportunities, as well as better serve our existing customers.
By presenting prospective customers with Similarweb data, we have won more pitches and penetrated more new markets and geographies than ever before.
Rebecca WilkesDirector of Client Services, Summit Media