A Digital Strategic Analysis of TripAdvisor

The number of online visitors for the US travel industry has already reached 9.8 billion visitors – and that’s before 2016 has even reached its end.

TripAdvisor.com is the leading travel site of the industry, encompassing 11% of the top 100 sites’ total traffic share.

Our recent 2016 Factbook is a digital strategic analysis on how TripAdvisor.com dominates the US travel market, compared to the industry’s leading travel sites.

The 2016 Factbook will give you insights on TripAdvisor’s:

  • Marketing strategies
  • SEO & top traffic sources
  • Desktop vs. mobile web metrics
  • User engagement
  • Popular categories & destinations

And more…