In less than 10 years, Black Friday has become one of the biggest sale events in Australia rivaling Boxing Day. Last year saw 50% growth in online traffic during both Black Friday and Boxing Day sales, but how does each sales event compare with the other?

In this briefing, Scott Rogers-Jones of Similarweb will review the trends changing consumer attitudes and driving online traffic growth for Black Friday and Cyber Monday. Don’t miss this deep dive into actionable strategies for success in Black Friday and Cyber Monday sales.

Join us: 8.30am – 9.00am Thursday 21 October, 2021

Remember, BREAKFAST is ON US! Attendees to our virtual breakfast event get a $20 Uber Eats voucher sent to their registered email address.

About the Presenter

Scott Rogers-Jones
Sales Manager Similarweb

Scott Rogers-Jones is a Sales Manager at Similarweb with a focus on our Retail, Financial Services and Investor Clients. Over his career, Scott has supported enterprise clients including Westpac in Australia and HSBC in Europe implementing digital marketing initiatives. After commencing at Similarweb in the London office in 2018, Scott has been in Sydney since it was established early 2020.