Website Analysis
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Traffic & Engagement Metrics
Benchmark your website against any competitor in the world to see how well you are really doing in terms of overall visits, time on site, bounce rate and page views per visit.
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SEO & PPC Keywords
See any website’s organic and paid keywords, including ‘Google not-provided’ keywords. Find trending keywords, see how much traffic they generate and discover the search ads associated with them.
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Audience Interests
Find which websites people visit in the same browsing session as the website you analyze. Discover new audiences, potential retargeting lists, affiliates and publishers
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Traffic Sources
Discover the sources that generate traffic to any website - referrals, search, social and display. Unveil their acquisition strategy to find new and proven ways to grow your business.
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Popular Pages
Reveal any website’s most popular and trending inner pages. Track competitors’ campaigns, analyze their funnel and discover what content generates the most interest.
Industry Analysis
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Traffic & Engagement Metrics
Discover the industry standard for traffic volume and engagement; see overall visits, time on site, bounce rate and page views per visit. Benchmark yourself against the industry standard and build a successful marketing strategy.
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SEO & PPC
See what organic and paid keywords drive the industry. Draw inspiration for innovative keyword ideas from the top players in the industry.
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Industry Leaders
Discover which websites lead the industry in each traffic source - who gets the most traffic from referrals, search, social, display ads and mail. Learn from the industry’s best how to generate the right traffic.
App Analysis
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Reach & Engagement
Compare yourself to any app in terms of current installs and engagement metrics - daily active users, sessions per user, average usage time and usage rank.
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Audience Interests
Discover apps often used by people using the app you’re analyzing. Find new advertising opportunities, view the categories that your audience may find interesting, and optimize your acquisition strategy.
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Retention
Find out for how many days users use an app after installation, then benchmark against your own app or a category average to learn where you stand.
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Google Play Keyword Analysis
Learn which apps receive the largest amount of traffic from any keyword within the Google Play Store, understand who is your actual competition and improve your ASO strategy.
SimilarWeb’s data gives PlayBuzz an edge over the competition because we can pull insights about trending topics across the web and allows us to compete against bigger and more resourced companies in the publishing industry
SimilarWeb is a game changer for SEOs like myself. I can choose keywords based on accurate traffic data to see which ones are truly worth the time investment. And this is in addition to the fact that SimilarWeb is the only platform to show global (not provided) Google organic search terms.
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