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Best Selling Breakfast Cereal Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Breakfast Cereal in amazon.co.uk for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Breakfast Cereal category

See which brands are leading the Breakfast Cereal category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Nov 2025 vs. Nov 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Surreal13.11%6.17pp33.6K108.77%35.96%64.23%£23.145.27%
FUEL10K11.59%4.40pp2.2K107.83%35.96%50.37%£15.100.06%
ELEAT5.68%2.75pp17.1K108.36%6.59%13.13%£21.033.59%
Cinnamon Toast Crunch2.29%2.18pp33.5K77.36%25.33%9.57%£11.022.17%
Now Foods1.01%1.01pp28.3K79.97%5.11%20.81%£22.033.71%
Surreal13.11%6.17pp33.6K108.77%35.96%64.23%£23.145.27%
FUEL10K11.59%4.40pp2.2K107.83%35.96%50.37%£15.100.06%
ELEAT5.68%2.75pp17.1K108.36%6.59%13.13%£21.033.59%
Cinnamon Toast Crunch2.29%2.18pp33.5K77.36%25.33%9.57%£11.022.17%
Now Foods1.01%1.01pp28.3K79.97%5.11%20.81%£22.033.71%

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Channels Breakdown & Performance

Understand where the top brands in the Breakfast Cereal category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Surreal
FUEL10K
ELEAT
Cinnamon Toast Crunch
Now Foods

Top selling sub-categories in the Breakfast Cereal category

Explore the breakdown of sub-categories within the Breakfast Cereal category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Nov 2025 vs. Nov 2024
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
Cold Cereal511.94%6.74%7.43%< 509.87%
Granola< 5016.79%8.34%9.78%< 504.22%
Oatmeal945.85%13.17%8.45%970.38%
Porridge897.31%8.43%8.66%998.40%
MuesliUnlock full list >6.35%3.33%9.45%861.93%
Cold Cereal511.94%6.74%7.43%< 509.87%
Granola< 5016.79%8.34%9.78%< 504.22%
Oatmeal945.85%13.17%8.45%970.38%
Porridge897.31%8.43%8.66%998.40%
MuesliUnlock full list >6.35%3.33%9.45%861.93%

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Top Products on the Breakfast Cereal Category

Discover the most-viewed products in the Breakfast Cereal category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Nov 2025 vs. Nov 2024
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal 400 g (Pack of 6)
FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal 400 g (Pack of 6)
...> Granola
FUEL10K13.2K34.03%1.08%5.42%858.30%
Kellogg's Crunchy Nut Hazelnut & Chocolate Granola Bag 380g
Kellogg's Crunchy Nut Hazelnut & Chocolate Granola Bag 380g
...> Cold Cereal
Crunchy Nut12.6K=17.05%16.48%931.46%
Cinnamon Toast Crunch Cereal with Whole Grain 340g
Cinnamon Toast Crunch Cereal with Whole Grain 340g
...> Cold Cereal
Cinnamon Toast Crunch12.2K=9.93%17.26%873.79%
Surreal Variety Pack - High Protein Cereal – Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb – Gluten Free - Vegan - 13g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)
Surreal Variety Pack - High Protein Cereal – Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb – Gluten Free - Vegan - 13g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)
...> Cold Cereal
Surreal11K73.77%6.86%9.11%< 506.51%
Nestle Curiously Cinnamon Cereal 375g
Nestle Curiously Cinnamon Cereal 375g
...> Cold Cereal
Nestlé10.9K119.58%7.59%3.93%953.23%
FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal 400 g (Pack of 6)
FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal 400 g (Pack of 6)
...> Granola
FUEL10K13.2K34.03%1.08%5.42%858.30%
Kellogg's Crunchy Nut Hazelnut & Chocolate Granola Bag 380g
Kellogg's Crunchy Nut Hazelnut & Chocolate Granola Bag 380g
...> Cold Cereal
Crunchy Nut12.6K=17.05%16.48%931.46%
Cinnamon Toast Crunch Cereal with Whole Grain 340g
Cinnamon Toast Crunch Cereal with Whole Grain 340g
...> Cold Cereal
Cinnamon Toast Crunch12.2K=9.93%17.26%873.79%
Surreal Variety Pack - High Protein Cereal – Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb – Gluten Free - Vegan - 13g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)
Surreal Variety Pack - High Protein Cereal – Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb – Gluten Free - Vegan - 13g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)
...> Cold Cereal
Surreal11K73.77%6.86%9.11%< 506.51%
Nestle Curiously Cinnamon Cereal 375g
Nestle Curiously Cinnamon Cereal 375g
...> Cold Cereal
Nestlé10.9K119.58%7.59%3.93%953.23%

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Top-level analysis of the Breakfast Cereal category on amazon.co.uk

During 2025-11-01T00:00:00, the Breakfast Cereal category on amazon.co.uk generated a total revenue of £2.1M.

The leading brands in this category are Surreal, FUEL10K, and ELEAT, which stand out in terms of revenue and consumer engagement.

The top-performing product was FUEL10K Chocolate Chunks Protein Granola Breakfast Cereal 400 g (Pack of 6), and it's the best-selling item in the category.