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army.mil Website Analysis for May 2026
There are a million Soldiers across the total Army and each of them has a story to tell.
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Global Rank
#6,564453
Country Rank
#1,46589
Category Rank
#3
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Total Visits
7.1M
Bounce Rate
48.32%
Pages per Visit
5.24
Avg Visit Duration
00:03:40
Showing Similarweb estimated data.
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army.mil Traffic & Engagement Analysis
army.mil's web traffic has decreased by 4.36% compared to last month. See all traffic & engagement stats for army.mil in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
4.36%
Bounce Rate
48.32%
Pages per Visit
5.24
Avg Visit Duration
00:03:40
Total Visits Last 3 Months
Compare army.mil to:
7.1Marmy.mil
army.mil Web Traffic by Country
Which countries sent the most traffic to army.mil lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to army.mil - click below to discover all countries
Top Countries
United States
83.33%2.52%
Germany
2.49%12.07%
Philippines
1.11%112.3%
Canada
1.07%32.75%
Korea, Republic of
0.73%3.3%
Others
11.27%
army.mil Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. army.mil's audience is 63.06% male and 36.94% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female36.94%
- Male63.06%
army.mil Competitors & Similar Sites
Reveal army.mil top alternatives and find potential or emerging competitors. military.com is the website with the highest similarity score to army.mil. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
army.mil Top Traffic Sources
The top traffic source to army.mil is Organic Search traffic, driving 57.48% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
57.48%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to army.mil.
Category Distribution
National Security
25.39%Search Engines
14.63%Dictionaries and Encyclopedias
6.39%Golf
4.82%Jobs and Employment
4.07%Other
44.7%
Links from army.mil to Other Websites by Traffic Share
army.mil is sending desktop traffic to 67 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
National Security
52.33%Jobs and Employment
9.53%Math
2.85%Search Engines
1.87%Streaming & Online TV
1.55%Other
31.88%
Social Media Traffic to army.mil
army.mil gets most of its social media traffic from Reddit, followed by Facebook and Youtube (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
10
Social Network Distribution