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autotrader.com
Explore new and used cars, trucks and SUVs with confidence. Autotrader is the one-stop shop for everything you need in your car buying experience including expert advice, instant cash offers, an affordability calculator, and quality car news and reviews.
Global Rank
#1,163
150Showing Similarweb estimated data.
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Bounce Rate
37.09%
Pages per Visit
6.07
Avg Visit Duration
00:05:32
- Company
- Autotrader
- Year Founded
- 1997
- Employees
- 1001 - 5000
- HQ
- United States, Georgia, Atlanta
- Annual Revenue
- > $1B
- Industry
- Vehicles > Vehicles - Other
autotrader.com Traffic & Engagement Analysis
autotrader.com's web traffic has decreased by 10.81% compared to last month. See all traffic & engagement stats for autotrader.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
10.81%
Bounce Rate
37.09%
Pages per Visit
6.07
Avg Visit Duration
00:05:32
Total Visits Last 3 Months
Compare autotrader.com to:
30.4Mautotrader.com
autotrader.com Web Traffic by Country
Which countries sent the most traffic to autotrader.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to autotrader.com - click below to discover all countries
Top Countries
United States
96.43%11.91%
Canada
0.72%26.83%
United Kingdom
0.34%31.96%
India
0.15%10.63%
Poland
0.14%15.24%
Others
2.22%
autotrader.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. autotrader.com's audience is 65.56% male and 34.44% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female34.44%
- Male65.56%
autotrader.com Competitors & Similar Sites
Reveal autotrader.com top alternatives and find potential or emerging competitors. cargurus.com is the website with the highest similarity score to autotrader.com. Find out why - Click here to Analyze all competitors
autotrader.com Top Traffic Sources
The top traffic source to autotrader.com is Organic Search traffic, driving 34.01% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
34.01%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to autotrader.com
The top referral sites sending desktop traffic to autotrader.com.
Category Distribution
Vehicles - Other
83.5%Programming and Developer Software
4.48%Makes and Models
1.75%News & Media Publishers
1.72%Marketplace
1.32%Other
7.23%Top Referrals
Links from autotrader.com to Other Websites by Traffic Share
autotrader.com is sending desktop traffic to 239 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Vehicles - Other
60.98%Automotive Industry
12.4%Search Engines
8.59%Programming and Developer Software
2.15%Makes and Models
1.63%Other
14.25%
Social Media Traffic to autotrader.com
autotrader.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
10
Social Network Distribution