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betking.com Website Analysis for May 2026
betking delivers the best betting experience and the best odds plus exclusive special markets on football, basketball, tennis, ice hockey, cricket and more. betking is a great place to begin betting as it ranks among the best online sports betting websites in nigeria. you can also bet on virtual sports and games including the virtual football leagues, numbers and color games. the sports betting site is licensed by the national lottery regulatory commission (nlrc), lagos state lotteries board and other regional gambling regulators.
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Total Visits
15.8M
Bounce Rate
38.92%
Pages per Visit
10.79
Avg Visit Duration
00:12:05
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betking.com Traffic & Engagement Analysis
betking.com's web traffic has increased by 33.56% compared to last month. See all traffic & engagement stats for betking.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
33.56%
Bounce Rate
38.92%
Pages per Visit
10.79
Avg Visit Duration
00:12:05
Total Visits Last 3 Months
Compare betking.com to:
15.8Mbetking.com
betking.com Web Traffic by Country
Which countries sent the most traffic to betking.com lately? Where is their core audience from? Last month Nigeria was the top country sending desktop traffic to betking.com - click below to discover all countries
Top Countries
Nigeria
96.68%20.35%
Canada
0.4%62.39%
United States
0.33%82.19%
Ukraine
0.23%7.45%
Angola
0.17%95.56%
Others
2.2%
betking.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. betking.com's audience is 83.79% male and 16.21% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female16.21%
- Male83.79%
betking.com Competitors & Similar Sites
Reveal betking.com top alternatives and find potential or emerging competitors. sportybet.com is the website with the highest similarity score to betking.com. Find out why - Click here to Analyze all competitors
betking.com Top Traffic Sources
The top traffic source to betking.com is Affiliate traffic, driving 39.78% of desktop visits last month Direct is the 2nd and Organic Search is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.78%
Affiliate
1st Place
Direct
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demobetking.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to betking.com (Desktop, worldwide)
Organic vs. Paid
Organic81.45%
Paid18.55%
Top Keywords
betking$0.29betking shop$0.16betking mobile$0.14betking login$0.19betking old mobile$0.131K OthersSee more
Total Keywords1K
Referral Web Traffic to betking.com
The top referral sites sending desktop traffic to betking.com.
Category Distribution
Sports Betting
64.56%Soccer
32.78%Social Media Networks
2.66%Top Referrals
Links from betking.com to Other Websites by Traffic Share
betking.com is sending desktop traffic to 11 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Sports Betting
89.73%Programming and Developer Software
5.3%Social Media Networks
2.29%Streaming & Online TV
1.6%Search Engines
0.66%Other
0.42%
Social Media Traffic to betking.com
betking.com gets most of its social media traffic from X-twitter, followed by and (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
1
Social Network Distribution