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big4.com.au Website Analysis for May 2026
BIG4 has the largest range of Holiday Accommodation options across Australia includes holiday cabins, units, motorhomes, caravan and camping sites.
Industry: N/A
Company--
Year Founded--
Employees--
Annual Revenue--
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Global Rank
#72,4362,651
Country Rank
#1,31870
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Total Visits
535.4K
Bounce Rate
35.99%
Pages per Visit
5.14
Avg Visit Duration
00:02:37
Showing Similarweb estimated data.
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big4.com.au Traffic & Engagement Analysis
big4.com.au's web traffic has decreased by 8.19% compared to last month. See all traffic & engagement stats for big4.com.au in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
8.19%
Bounce Rate
35.99%
Pages per Visit
5.14
Avg Visit Duration
00:02:37
Total Visits Last 3 Months
Compare big4.com.au to:
535.4Kbig4.com.au
big4.com.au Web Traffic by Country
Which countries sent the most traffic to big4.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to big4.com.au - click below to discover all countries
Top Countries
Australia
89.05%5.04%
United States
2.34%2.03%
New Zealand
1.13%131.6%
Singapore
0.81%41.29%
Vietnam
0.75%5.36%
Others
5.91%
big4.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. big4.com.au's audience is 52.81% male and 47.19% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female47.19%
- Male52.81%
big4.com.au Target Audience
Audience interests reveal key details on the browsing interests of big4.com.au's visitors. big4.com.au's audience is interested in Travel and Tourism > Accommodation and Hotels & australia.
Top Categories
Other Visited Websites
Top Topics
australiaholidayaccommodationshoppingnews
big4.com.au Competitors & Similar Sites
Reveal big4.com.au top alternatives and find potential or emerging competitors. discoveryholidayparks.com.au is the website with the highest similarity score to big4.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
big4.com.au Top Traffic Sources
The top traffic source to big4.com.au is Organic Search traffic, driving 53.67% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.67%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to big4.com.au
The top referral sites sending desktop traffic to big4.com.au.
Category Distribution
Coupons and Rebates
54.41%Search Engines
32.89%Programming and Developer Software
0.43%Banking Credit and Lending
0.43%Other
11.85%Top Referrals
Links from big4.com.au to Other Websites by Traffic Share
big4.com.au is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Groceries
53.72%Search Engines
38.63%Social Media Networks
4.18%News & Media Publishers
3.46%
Social Media Traffic to big4.com.au
big4.com.au gets most of its social media traffic from Facebook, followed by Youtube and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
2
Social Network Distribution