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boohoo.com Website Analysis for May 2026
Shop boohoo's range of women's and men's clothing for the latest fashion pieces you need to be adding-to-basket, with 100s of new styles landing every day!
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Global Rank
#4,773594
Country Rank
#27225
Category Rank
#19
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Total Visits
9.1M
Bounce Rate
47.97%
Pages per Visit
5.90
Avg Visit Duration
00:03:52
Showing Similarweb estimated data.
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boohoo.com Traffic & Engagement Analysis
boohoo.com's web traffic has increased by 15.81% compared to last month. See all traffic & engagement stats for boohoo.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
15.81%
Bounce Rate
47.97%
Pages per Visit
5.90
Avg Visit Duration
00:03:52
Total Visits Last 3 Months
Compare boohoo.com to:
9.1Mboohoo.com
boohoo.com Web Traffic by Country
Which countries sent the most traffic to boohoo.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to boohoo.com - click below to discover all countries
Top Countries
United Kingdom
42.72%25.27%
United States
19.1%33.8%
Australia
8.76%31.85%
France
4.97%31.47%
Sweden
3.21%37.57%
Others
21.24%
boohoo.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. boohoo.com's audience is 20.11% male and 79.89% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female79.89%
- Male20.11%
boohoo.com Competitors & Similar Sites
Reveal boohoo.com top alternatives and find potential or emerging competitors. prettylittlething.com is the website with the highest similarity score to boohoo.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
boohoo.com Top Traffic Sources
The top traffic source to boohoo.com is Organic Search traffic, driving 36.28% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
36.28%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to boohoo.com
The top referral sites sending desktop traffic to boohoo.com.
Category Distribution
Fashion and Apparel
42.66%Marketplace
10.29%Digital Marketing
5.53%Graphics Multimedia and Web Design
5.28%Adult
5.01%Other
31.23%Links from boohoo.com to Other Websites by Traffic Share
boohoo.com is sending desktop traffic to 36 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
78.72%Shipping and Logistics
8.67%Coupons and Rebates
2.69%Marketplace
2.4%Banking Credit and Lending
2.14%Other
5.38%
Social Media Traffic to boohoo.com
boohoo.com gets most of its social media traffic from Facebook, followed by Youtube and Pinterest (Desktop). Engaging audiences through Tumblr may reveal new opportunities
Social Networks
10
Social Network Distribution