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boots.com Website Analysis for May 2026
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Global Rank
#1,4919
Country Rank
#621
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Total Visits
28.1M
Bounce Rate
46.56%
Pages per Visit
4.63
Avg Visit Duration
00:03:37
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boots.com Traffic & Engagement Analysis
boots.com's web traffic has increased by 1.44% compared to last month. See all traffic & engagement stats for boots.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
1.44%
Bounce Rate
46.56%
Pages per Visit
4.63
Avg Visit Duration
00:03:37
Total Visits Last 3 Months
Compare boots.com to:
28.1Mboots.com
boots.com Web Traffic by Country
Which countries sent the most traffic to boots.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to boots.com - click below to discover all countries
Top Countries
United Kingdom
90.19%2.85%
United States
2.24%5.4%
Ireland
0.54%43.13%
United Arab Emirates
0.35%96.12%
Netherlands
0.27%19.54%
Others
6.41%
boots.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. boots.com's audience is 31.72% male and 68.28% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female68.28%
- Male31.72%
boots.com Competitors & Similar Sites
Reveal boots.com top alternatives and find potential or emerging competitors. superdrug.com is the website with the highest similarity score to boots.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
boots.com Top Traffic Sources
The top traffic source to boots.com is Organic Search traffic, driving 40.11% of desktop visits last month Paid Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
40.11%
Organic Search
1st Place
Paid Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoboots.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to boots.com (Desktop, worldwide)
Organic vs. Paid
Organic80.71%
Paid19.29%
Top Keywords
boots$0.38boots uk$0.46boots pharmacy$1.66boots online doctor$3.63medicube$0.49139.6K OthersSee more
Total Keywords139.6K
Referral Web Traffic to boots.com
The top referral sites sending desktop traffic to boots.com.
Category Distribution
Search Engines
32.25%Beauty and Cosmetics
28.21%Marketplace
7.7%Health - Other
6.26%Ecommerce and Shopping - Other
4.77%Other
20.81%Top Referrals
Links from boots.com to Other Websites by Traffic Share
boots.com is sending desktop traffic to 92 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Health - Other
16.42%Beauty and Cosmetics
15.75%Fashion and Apparel
8.88%Search Engines
8.61%Banking Credit and Lending
5.2%Other
45.14%
Social Media Traffic to boots.com
boots.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
16
Social Network Distribution