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britishairways.com Website Analysis for May 2026
save on worldwide flights and holidays when you book directly with british airways. browse our guides, find great deals, manage your booking and check in online.
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Global Rank
#2,0883
Country Rank
#1576
Category Rank
#2
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Total Visits
16M
Bounce Rate
29.14%
Pages per Visit
8.09
Avg Visit Duration
00:05:28
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britishairways.com Traffic & Engagement Analysis
britishairways.com's web traffic has increased by 3.99% compared to last month. See all traffic & engagement stats for britishairways.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
3.99%
Bounce Rate
29.14%
Pages per Visit
8.09
Avg Visit Duration
00:05:28
Total Visits Last 3 Months
Compare britishairways.com to:
16Mbritishairways.com
britishairways.com Web Traffic by Country
Which countries sent the most traffic to britishairways.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to britishairways.com - click below to discover all countries
Top Countries
United Kingdom
49.52%1.97%
United States
28.3%13.65%
Canada
2.35%5.03%
India
2.3%25.71%
Germany
1.54%11.05%
Others
15.98%
britishairways.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. britishairways.com's audience is 47.22% male and 52.78% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.78%
- Male47.22%
britishairways.com Competitors & Similar Sites
Reveal britishairways.com top alternatives and find potential or emerging competitors. virginatlantic.com is the website with the highest similarity score to britishairways.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
britishairways.com Top Traffic Sources
The top traffic source to britishairways.com is Organic Search traffic, driving 33.71% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
33.71%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demobritishairways.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to britishairways.com (Desktop, worldwide)
Organic vs. Paid
Organic66.14%
Paid33.86%
Top Keywords
british airways$0.40ba$0.57british airways check in$0.95british airways holidays$0.60britishairways$0.4258.8K OthersSee more
Total Keywords58.8K
Referral Web Traffic to britishairways.com
The top referral sites sending desktop traffic to britishairways.com.
Category Distribution
Air Travel
41.24%Travel and Tourism - Other
34.41%Accommodation and Hotels
6.24%News & Media Publishers
5.14%Banking Credit and Lending
2.83%Other
10.13%Top Referrals
Links from britishairways.com to Other Websites by Traffic Share
britishairways.com is sending desktop traffic to 87 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Air Travel
58.64%Travel and Tourism - Other
21%Banking Credit and Lending
7.4%Search Engines
2.35%Government
2.05%Other
8.56%
Social Media Traffic to britishairways.com
britishairways.com gets most of its social media traffic from Youtube, followed by X-twitter and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
10
Social Network Distribution