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carmax.com Website Analysis for May 2026
search used cars, research vehicle models, and compare cars, all online at carmax.com.
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Global Rank
#1,54313
Country Rank
#3255
Category Rank
#6
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Total Visits
23.1M
Bounce Rate
39.18%
Pages per Visit
6.61
Avg Visit Duration
00:05:17
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carmax.com Traffic & Engagement Analysis
carmax.com's web traffic has increased by 3.45% compared to last month. See all traffic & engagement stats for carmax.com in the past 3 months below
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Last Month Change
3.45%
Bounce Rate
39.18%
Pages per Visit
6.61
Avg Visit Duration
00:05:17
Total Visits Last 3 Months
Compare carmax.com to:
23.1Mcarmax.com
carmax.com Web Traffic by Country
Which countries sent the most traffic to carmax.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to carmax.com - click below to discover all countries
Top Countries
United States
96.86%9.35%
Japan
1.32%153%
Canada
0.16%10.79%
Mexico
0.12%94.4%
United Kingdom
0.07%18.94%
Others
1.48%
carmax.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. carmax.com's audience is 59.13% male and 40.87% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female40.87%
- Male59.13%
carmax.com Competitors & Similar Sites
Reveal carmax.com top alternatives and find potential or emerging competitors. carvana.com is the website with the highest similarity score to carmax.com. Find out why - Click here to Analyze all competitors
carmax.com Top Traffic Sources
The top traffic source to carmax.com is Direct traffic, driving 31.97% of desktop visits last month Paid Search is the 2nd and Organic Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
31.97%
Direct
1st Place
Paid Search
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to carmax.com
The top referral sites sending desktop traffic to carmax.com.
Category Distribution
Vehicles - Other
45.92%Jobs and Employment
24.65%Search Engines
16.05%Digital Marketing
1.93%Banking Credit and Lending
1.64%Other
9.82%Top Referrals
Links from carmax.com to Other Websites by Traffic Share
carmax.com is sending desktop traffic to 66 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Vehicles - Other
62.15%Search Engines
12.49%Makes and Models
4.02%Programming and Developer Software
3.85%Computers Electronics and Technology - Other
3.46%Other
14.03%
Social Media Traffic to carmax.com
carmax.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
10
Social Network Distribution