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cars.com Website Analysis for May 2026
Find the perfect car for your needs at Cars.com. Shop new and used cars, sell your car, compare prices, and explore financing options to find your dream car today!
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Global Rank
#1,10832
Country Rank
#25315
Category Rank
#5
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Total Visits
30.4M
Bounce Rate
35.94%
Pages per Visit
6.72
Avg Visit Duration
00:04:59
Showing Similarweb estimated data.
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cars.com Traffic & Engagement Analysis
cars.com's web traffic has increased by 5.64% compared to last month. See all traffic & engagement stats for cars.com in the past 3 months below
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Last Month Change
5.64%
Bounce Rate
35.94%
Pages per Visit
6.72
Avg Visit Duration
00:04:59
Total Visits Last 3 Months
Compare cars.com to:
30.4Mcars.com
cars.com Web Traffic by Country
Which countries sent the most traffic to cars.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to cars.com - click below to discover all countries
Top Countries
United States
93.8%5.73%
Canada
0.78%3.71%
Georgia
0.43%23.13%
Brazil
0.24%15.97%
Turkey
0.23%9.37%
Others
4.52%
cars.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. cars.com's audience is 64.89% male and 35.11% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female35.11%
- Male64.89%
cars.com Competitors & Similar Sites
Reveal cars.com top alternatives and find potential or emerging competitors. cargurus.com is the website with the highest similarity score to cars.com. Find out why - Click here to Analyze all competitors
cars.com Top Traffic Sources
The top traffic source to cars.com is Direct traffic, driving 32.09% of desktop visits last month Organic Search is the 2nd and Affiliate is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
32.09%
Direct
1st Place
Organic Search
2nd Place
Affiliate
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to cars.com
The top referral sites sending desktop traffic to cars.com.
Category Distribution
Vehicles - Other
90.9%Marketplace
1.45%Home Improvement and Maintenance
1.11%Makes and Models
0.9%News & Media Publishers
0.8%Other
4.84%Top Referrals
Links from cars.com to Other Websites by Traffic Share
cars.com is sending desktop traffic to 601 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Vehicles - Other
75%Search Engines
7.16%Automotive Industry
5.42%Makes and Models
3.35%Marketplace
0.65%Other
8.42%
Social Media Traffic to cars.com
cars.com gets most of its social media traffic from Facebook, followed by Youtube and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
15
Social Network Distribution