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casper.com Website Analysis for May 2026
Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.
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Global Rank
#55,14522,169
Country Rank
#12,9066,107
Category Rank
#5216
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Total Visits
1M
Bounce Rate
53.66%
Pages per Visit
2.50
Avg Visit Duration
00:01:04
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casper.com Traffic & Engagement Analysis
casper.com's web traffic has increased by 61.6% compared to last month. See all traffic & engagement stats for casper.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
61.6%
Bounce Rate
53.66%
Pages per Visit
2.50
Avg Visit Duration
00:01:04
Total Visits Last 3 Months
Compare casper.com to:
1Mcasper.com
casper.com Web Traffic by Country
Which countries sent the most traffic to casper.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to casper.com - click below to discover all countries
Top Countries
United States
76.53%35%
Canada
3.15%39.79%
India
1.24%40.33%
United Kingdom
1.18%17.59%
Germany
0.92%69.42%
Others
16.98%
casper.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. casper.com's audience is 42.99% male and 57.01% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.01%
- Male42.99%
casper.com Competitors & Similar Sites
Reveal casper.com top alternatives and find potential or emerging competitors. purple.com is the website with the highest similarity score to casper.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
casper.com Top Traffic Sources
The top traffic source to casper.com is Organic Search traffic, driving 29.06% of desktop visits last month Display is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
29.06%
Organic Search
1st Place
Display
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to casper.com
The top referral sites sending desktop traffic to casper.com.
Category Distribution
News & Media Publishers
34.06%Search Engines
23.72%Fashion and Apparel
10.9%Digital Marketing
6.42%Home Improvement and Maintenance
4.12%Other
20.79%Top Referrals
Links from casper.com to Other Websites by Traffic Share
casper.com is sending desktop traffic to 7 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Furniture
77.36%Fashion and Apparel
9.42%Social Media Networks
6.5%National Security
5.07%Marketplace
1.61%Other
0.02%
Social Media Traffic to casper.com
casper.com gets most of its social media traffic from Facebook, followed by Youtube and Reddit (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
3
Social Network Distribution