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columbia.com Website Analysis for May 2026
Find the perfect gifts for her (and you), from cozy fleece to winter jackets featuring Omni-Heat tech.
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Global Rank
#9,153979
Country Rank
#2,065310
Category Rank
#12110
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Total Visits
4.7M
Bounce Rate
36.23%
Pages per Visit
5.77
Avg Visit Duration
00:03:05
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columbia.com Traffic & Engagement Analysis
columbia.com's web traffic has increased by 10.48% compared to last month. See all traffic & engagement stats for columbia.com in the past 3 months below
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Last Month Change
10.48%
Bounce Rate
36.23%
Pages per Visit
5.77
Avg Visit Duration
00:03:05
Total Visits Last 3 Months
Compare columbia.com to:
4.7Mcolumbia.com
columbia.com Web Traffic by Country
Which countries sent the most traffic to columbia.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to columbia.com - click below to discover all countries
Top Countries
United States
83.81%20.18%
Canada
0.91%3.51%
Paraguay
0.88%866.8%
Ukraine
0.75%35.49%
Brazil
0.69%136.1%
Others
12.97%
columbia.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. columbia.com's audience is 42.87% male and 57.13% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.13%
- Male42.87%
columbia.com Competitors & Similar Sites
Reveal columbia.com top alternatives and find potential or emerging competitors. thenorthface.com is the website with the highest similarity score to columbia.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
columbia.com Top Traffic Sources
The top traffic source to columbia.com is Organic Search traffic, driving 26.59% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
26.59%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live democolumbia.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to columbia.com (Desktop, worldwide)
Organic vs. Paid
Organic60.56%
Paid39.44%
Top Keywords
columbia$0.99columbia sportswear$1.15columbia usa$0.62columbia outlet$0.53columbia clothing$1.0519.5K OthersSee more
Total Keywords19.5K
Referral Web Traffic to columbia.com
The top referral sites sending desktop traffic to columbia.com.
Category Distribution
Search Engines
45.31%Sports - Other
21.82%Travel and Tourism - Other
7.94%Coupons and Rebates
5.38%Camping Scouting and Outdoors
3.74%Other
15.82%Top Referrals
Links from columbia.com to Other Websites by Traffic Share
columbia.com is sending desktop traffic to 14 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
65.71%National Security
28.75%Search Engines
1.45%Marketplace
1.27%Sports - Other
1.09%Other
1.73%
Social Media Traffic to columbia.com
columbia.com gets most of its social media traffic from Facebook, followed by Reddit and Instagram (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
6
Social Network Distribution