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decathlon.in Website Analysis for May 2026
Decathlon Sports India is your one-stop online shop for all sports gear and fitness equipment. Shop low prices on products for 60+ sports. Download the app for exclusive offers and fast in-store checkout!
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Total Visits
8.8M
Bounce Rate
23.18%
Pages per Visit
6.62
Avg Visit Duration
00:02:10
Showing Similarweb estimated data.
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decathlon.in Traffic & Engagement Analysis
decathlon.in's web traffic has increased by 7.94% compared to last month. See all traffic & engagement stats for decathlon.in in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
7.94%
Bounce Rate
23.18%
Pages per Visit
6.62
Avg Visit Duration
00:02:10
Total Visits Last 3 Months
Compare decathlon.in to:
8.8Mdecathlon.in
amazon.indecathlon.in Web Traffic by Country
Which countries sent the most traffic to decathlon.in lately? Where is their core audience from? Last month India was the top country sending desktop traffic to decathlon.in - click below to discover all countries
Top Countries
India
93.61%3.07%
United States
0.6%4.77%
Germany
0.48%50.74%
United Arab Emirates
0.38%54.02%
Nepal
0.34%14.36%
Others
4.58%
decathlon.in Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. decathlon.in's audience is 70.48% male and 29.52% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female29.52%
- Male70.48%
decathlon.in Competitors & Similar Sites
Reveal decathlon.in top alternatives and find potential or emerging competitors. amazon.in is the website with the highest similarity score to decathlon.in. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
decathlon.in Top Traffic Sources
The top traffic source to decathlon.in is Organic Search traffic, driving 53.27% of desktop visits last month Direct is the 2nd and Display is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.27%
Organic Search
1st Place
Direct
2nd Place
Display
3rd Place
Only showing top 3 marketing channels.
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Get a live demodecathlon.in Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to decathlon.in (Desktop, worldwide)
Organic vs. Paid
Organic99.24%
Paid0.76%
Top Keywords
decathlon$0.26decathlon india$0.20decathalon$0.33decathlon shoes$0.07decathlon near me$0.3227.7K OthersSee more
Total Keywords27.7K
Referral Web Traffic to decathlon.in
The top referral sites sending desktop traffic to decathlon.in.
Category Distribution
Finance - Other
29.49%Sports - Other
25.56%Fashion and Apparel
24.19%Marketplace
11.98%Video Games Consoles and Accessories
4.99%Other
3.79%Links from decathlon.in to Other Websites by Traffic Share
decathlon.in is sending desktop traffic to 24 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Sports - Other
82.79%Finance - Other
8.98%Video Games Consoles and Accessories
4.48%Marketplace
0.79%Accounting and Auditing
0.6%Other
2.36%
Social Media Traffic to decathlon.in
decathlon.in gets most of its social media traffic from Youtube, followed by Reddit and Linkedin (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
7
Social Network Distribution