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dfat.gov.au Website Analysis for May 2026
Public diplomacy is the diplomacy Australia engages in beyond traditional government-to-government engagement. It is about building people-to-people links and sustaining an extensive network of relationships with other countries. It advances Australia’s interests through strengthening our influence and reputation.
Year Founded1960
Employees1001 - 5000
Annual Revenue> $1B
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Global Rank
#51,39325,090
Country Rank
#2,512228
Category Rank
#856
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Total Visits
1M
Bounce Rate
45.78%
Pages per Visit
2.87
Avg Visit Duration
00:01:24
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dfat.gov.au Traffic & Engagement Analysis
dfat.gov.au's web traffic has decreased by 28.01% compared to last month. See all traffic & engagement stats for dfat.gov.au in the past 3 months below
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Last Month Change
28.01%
Bounce Rate
45.78%
Pages per Visit
2.87
Avg Visit Duration
00:01:24
Total Visits Last 3 Months
Compare dfat.gov.au to:
1Mdfat.gov.au
dfat.gov.au Web Traffic by Country
Which countries sent the most traffic to dfat.gov.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to dfat.gov.au - click below to discover all countries
Top Countries
Australia
45.18%5.44%
Mongolia
4.51%81.72%
Indonesia
3.94%64.11%
United States
3.73%44.58%
Pakistan
2.97%69.99%
Others
39.68%
dfat.gov.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. dfat.gov.au's audience is 42.66% male and 57.34% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.34%
- Male42.66%
dfat.gov.au Competitors & Similar Sites
Reveal dfat.gov.au top alternatives and find potential or emerging competitors. state.gov is the website with the highest similarity score to dfat.gov.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
dfat.gov.au Top Traffic Sources
The top traffic source to dfat.gov.au is Organic Search traffic, driving 54.58% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
54.58%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to dfat.gov.au
The top referral sites sending desktop traffic to dfat.gov.au.
Category Distribution
Government
39.48%Universities and Colleges
28.16%Science and Education - Other
9.22%Shipping and Logistics
6.39%Jobs and Employment
3.27%Other
13.47%Top Referrals
Links from dfat.gov.au to Other Websites by Traffic Share
dfat.gov.au is sending desktop traffic to 26 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Government
91.39%Universities and Colleges
2.91%Immigration and Visas
2.69%Legal
2.27%Biology
0.27%Other
0.47%
Social Media Traffic to dfat.gov.au
dfat.gov.au gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Facebook Messenger may reveal new opportunities
Social Networks
9
Social Network Distribution