Similarly ranked sites
399
xxxx.com.au
400
teaandwhisk.com
401
diageo.com
402
pjscoffee.com
403
liquorfreight.com
diageo.com Website Analysis for May 2026
with over 200 brands sold in nearly 180 countries, diageo is driven to be the world’s best brand builder, leading the way in premium drinks.
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#141,1798,425
Country Rank
#125,48864,473
Category Rank
#401230
Keep track of your competitors
See their traffic and performance metrics
Total Visits
344.4K
Bounce Rate
44.62%
Pages per Visit
2.41
Avg Visit Duration
00:01:03
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
diageo.com Traffic & Engagement Analysis
diageo.com's web traffic has decreased by 6.18% compared to last month. See all traffic & engagement stats for diageo.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
6.18%
Bounce Rate
44.62%
Pages per Visit
2.41
Avg Visit Duration
00:01:03
Total Visits Last 3 Months
Compare diageo.com to:
344.4Kdiageo.com
diageo.com Web Traffic by Country
Which countries sent the most traffic to diageo.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to diageo.com - click below to discover all countries
Top Countries
United Kingdom
15.92%18.98%
United States
14.97%6.8%
India
6.62%38.72%
Mexico
4.82%25.97%
Kenya
4.43%62.36%
Others
53.25%
diageo.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. diageo.com's audience is 49.06% male and 50.94% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.94%
- Male49.06%
diageo.com Target Audience
Audience interests reveal key details on the browsing interests of diageo.com's visitors. diageo.com's audience is interested in Computers Electronics and Technology > Social Media Networks & social network.
Top Categories
Other Visited Websites
Top Topics
social networksocialsocial mediasharegoogle apps
diageo.com Competitors & Similar Sites
Reveal diageo.com top alternatives and find potential or emerging competitors. guinness.com is the website with the highest similarity score to diageo.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
diageo.com Top Traffic Sources
The top traffic source to diageo.com is Organic Search traffic, driving 55.69% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
55.69%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to diageo.com
The top referral sites sending desktop traffic to diageo.com.
Category Distribution
Search Engines
34.08%Beverages
28.3%Jobs and Employment
24.95%Other
12.67%Top Referrals
Links from diageo.com to Other Websites by Traffic Share
diageo.com is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Beverages
85.76%Computers Electronics and Technology - Other
6.87%Social Media Networks
5.65%Search Engines
1.72%
Social Media Traffic to diageo.com
diageo.com gets most of its social media traffic from Youtube, followed by Linkedin and Facebook (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
3
Social Network Distribution